" A default position of opt-out is one of the most powerful negotiating tools I have in my arsenal, and it allows me to tell a company that I can give them access to a great library of content if they'll follow the rules."
+1. And thanks for spending all this time on this Mike, it's important. Peter On 1/27/07, Mike Hudack <[EMAIL PROTECTED]> wrote: > > I don't want to apply opt-out to an aggregator unless they agree to > abide by this community's definition of best practices and actually do > so. Under these circumstances, and these circumstances alone, should an > aggregator be placed in a privileged position such as opt-out. > Otherwise the aggregator should be placed in an opt-in scenario. > > A default position of opt-out is one of the most powerful negotiating > tools I have in my arsenal, and it allows me to tell a company that I > can give them access to a great library of content if they'll follow the > rules. I have a lot of experience with the difference in user behavior > between opt-in and opt-out, and I have to tell you that when something > (anything) is placed in an "opt-in" state very few people actually go > ahead and opt in. This is a good thing when an aggregator won't abide > by the best practices (and we'll be sure to mention this on the > Dashboard page of any aggregator that doesn't abide by them). It's a > bad thing when an aggregator does follow the best practices. > > In my opinion aggregators that abide by the best practices are "good > actors" and beneficial to this community. They help content creators > get additional exposure, additional views, and make additional money > (since there's more opportunity for advertising that actually benefits > the content creator to be shown). We've spent a lot of time talking to > people about this, and my view is that in these cases "opt-out" is > appropriate, both because there's relatively little to object to and > because the upside is significant. > > Yours, > > Mike > > > -----Original Message----- > > From: videoblogging@yahoogroups.com <videoblogging%40yahoogroups.com> > > [mailto:videoblogging@yahoogroups.com <videoblogging%40yahoogroups.com>] > On Behalf Of David > > Sent: Saturday, January 27, 2007 7:48 AM > > To: videoblogging@yahoogroups.com <videoblogging%40yahoogroups.com> > > Subject: [videoblogging] Re: MyHeavy and Magnify and > > aggregators in general > > > > Are we seriously okay with opt-out? A thousand aggregators > > take your material and use it however they want. Does anyone > > have the time to sift the net and sift those sites to ensure > > your material is being used as you have licensed it to be > > used? A CC, non-commercial license means you have to ask me > > if you can serve ads against my content. It means you can > > redistribute but you can't make money from doing so without > > further permission and so you have to ask to serve ads > > against my content. It doesn't mean I have to find out that > > you're breaking my license and then track you down and get > > you to stop. The burden on me to do that would break my > > back, let alone my spirits. How many emails would I have to > > send, how many phone calls would I have to make to get the > > offending website to stop? How long would it take them to > > compensate me? It's untenable. Opt-out is bogus, unethical > > and probably illegal. Are we really okay with this? Google > > is getting fried in the press. Lawsuits are being filed. > > Opt-out is bogus. What am I, krill to be swept up in the > > great big whale-y maw of some aggregator to whom I have to > > ask not to be eaten after I'm halfway down his throat? If > > that's the new regime, then let this be public notice: please > > don't come take stuff out of my house either. Thanks. > > > > Mike, this is not aimed at you. I appreciate the laudable > > work you've been doing on behalf of this entire community. > > I'm presenting my questions and opinions to everyone on this > > list. I think it's important. Opt-out is an ethically > > bankrupt, swindling, negligent policy of pillaging and these > > companies want to use it because it's in their self-interest. > > Well it's not in mine. And it's not in yours either. > > > > Please think about the implications. > > > > --- In videoblogging@yahoogroups.com <videoblogging%40yahoogroups.com>, > Ron Watson <[EMAIL PROTECTED]> wrote: > > > > > > All I was really looking for from Magnify was attribution and a > > link. > > > > > > Any word on that front? > > > > > > I just think it is unacceptable for them to attribute > > blip.tv and then > > > leave no avenue for their viewer to make it to the rest of my > > work. > > > > > > Cheers, > > > Ron > > > > > > On Jan 25, 2007, at 4:29 PM, Mike Hudack wrote: > > > > > > > Hey guys, > > > > > > > > I just wanted to give everyone an update on where we stand with > > > > MyHeavy and Magnify, since I've met with the CEOs both > > companies in > > > > the > > last > > > > three days. Both of the meetings were for the same purpose -- > > they > > > > took > > > > place because people on this list complained about the way the > > > > companies were aggregating their videos. The meeting agenda was > > > > simple: to > > work > > > > with these companies to allow them to meet their business goals > > > > without infringing on the copy or other rights of original content > > creators. > > > > > > > > Both meetings went well. MyHeavy removed aggregated video content > > from > > > > its site immediately after we spoke on the phone. This > > was an easy > > > > thing for them to do, since for them aggregation is a > > feature of a > > > > larger business. In the case of Magnify it's much more difficult > > to do > > > > this because their entire business is based on aggregation. > > > > > > > > MyHeavy is planning to bring aggregation back, but to do so in a > > way > > > > that conforms with the best practices that have been (I believe) > > > > largely agreed upon and endorsed by this group. > > Specifically, they > > > > will > > not > > > > include advertising in the playback experience without express > > > > permission from original content creators; they will not > > watermark the > > > > video; they will give credit by prominently noting the original > > source > > > > of the video in the form of a link to the original > > content creator's > > > > Web site; and they will allow content creators to control > > > > aggregation through support for the MediaRSS restriction standard > > > > (whch will > > be > > > > controllable through a MyHeavy aggregation control panel in the > > > > blip.tv Dashboard). > > > > > > > > Magnify continues to aggregate blip.tv video to their > > destination > > > > sites, > > > > and they are currently including Google AdSense advertisements > > on > > > > pages > > > > that include video players from other sources, including blip.tv. > > We > > > > are currently working with Magnify's CEO to determine how best to > > > > address this issue, since Magnify's entire business model is > > based on > > > > the ability to monetize aggregators through advertising. Either > > way, > > > > Magnify has agreed to support the MediaRSS restriction standard > > in the > > > > same way as MyHeavy and others. You will be able to control > > > > aggregation to Magnify through a control panel in the blip.tv > > > > Dashboard. > > > > Because of > > > > Magnify's current position on advertising we are considering the > > > > possibility of making the default position for Magnify "opt-out" > > > > rather > > > > than opt-in (unlike providers who adhere closely to all points of > > the > > > > best practices). Content creators who are okay with player- > > adjacent > > > > AdSense advertisements because they want the extra traffic that > > > > Magnify may generate will easily be able to opt in. > > > > > > > > Please let me know if these are acceptable outcomes for you, and > > we'll > > > > proceed with implementation with both companies. > > > > > > > > ------- > > > > Mike Hudack > > > > CEO, blip.tv > > > > > > > > Office: 917-546-6989 > > > > AIM: mikehudack > > > > > > > > Read the blip.tv blog: http://blog.blip.tv/ > > > > > > > > > > > > [Non-text portions of this message have been removed] > > > > > > > > > > > > > > > > > > > > > > > > [Non-text portions of this message have been removed] > > > > > > > > > > > > > > > Yahoo! Groups Links > > > > > > > > > > > -- Find 10000s of videoblogs and podcasts at http://mefeedia.com my blog: http://poorbuthappy.com/ease/ my job: http://petervandijck.net [Non-text portions of this message have been removed]
