That's like asking, What cars do people like to drive? The answer is both and then some.
Even though many people in this space have been at this for years the market is still developing and everyone like different things. The ADM http://downloadablemedia.org is working with advertisers, ad agencies and content producers to develop advertising standards for online video and audio but it's going to take a while. If you can help in anyway I urge you to join. Kent from Ask A Ninja and I are both members and on the Advisory Board. Kent is making a lot more money than most of us for three reasons (Talent, Smarts and Determination) and his approach to doing this has caught my attention. I've been paid for integrated sponsored episodes and for pre-roll, post-roll, overlays, post click thus, banner ads and I wish there was an easy way to do an integrated dynamic sponsorship because the sponsored episodes I did for Tubes and iLike are as Kent says, "Dead Money" but the Godaddy and BarterBee episodes have continued to earn money because of the deal structure. If I could replace the sponsorships with new sponsors those episodes would still make "Living Money." (They do still make money with pre and post roll.) Podtrac is in talks with an advertiser for French Maid TV where they may do a smaller payment upfront and a rev-share on the back end. I think is where online video advertising is heading but it won't get there too quick because there's still a lot of money to be made with CPMs but at some point with all the tracking that is available advertisers will just want to pay for what works. If I can figure a way of getting my costs down so that I don't need a sponsor I would much rather do what Ask A Ninja is doing but in order to do that I need to produce episodes on a more frequent schedule than once a year and get my website traffic up. But you know the French Maids - they don't work for free. Bottom line is no matter what the advertiser wants you need lots of traffic to property that you control in order to ensure that you control your advertising inventory and are able to fully monetize it. On Jan 8, 2008, at 1:40 PM, <[EMAIL PROTECTED]> wrote: > Well, I'd like to hear from people who have sold sponsorships for > videos. > what do advertisers want? > > A. Do they want a permanent spot in a video through your main show > player you use? (blip for example) > > B. Or do they just want to sponsor "around" the video. For example, > under each video, "This Video brought to you by XYZ Corp" > > I'd be happy to sell permanent spots in a video in one player like > blip if I > used that for my show on my blog. But I'm not going to also put that > spot > into my youtube upload. That content could live for years and years, > and > they only paid once. > > Perhaps this has to do with your audience and how they watch your > videos. > > Jim > > From: videoblogging@yahoogroups.com [mailto:videoblogging@yahoogroups.com > ] > On Behalf Of Bill Cammack > Sent: Tuesday, January 08, 2008 4:21 PM > To: videoblogging@yahoogroups.com > Subject: [videoblogging] Re: marketing and distributing videos > > I don't have anything to add to this thread, but wanted to say that > for people that are planning to monetize their podcasts, this is > something important to think about as far as what you're offering your > sponsors. Are you having them pay you once to permanently be a part > of that particular show that you released, or are you having them pay > to be seen on this particular release of a video at this particular > time. > > -- > Bill > BillCammack.com > > --- In videoblogging@yahoogroups.com > <mailto:videoblogging%40yahoogroups.com> , "Kent Nichols" > <[EMAIL PROTECTED]> wrote: > > > > --- In videoblogging@yahoogroups.com > <mailto:videoblogging%40yahoogroups.com> , "Drew" <andrew@> wrote: > > > > >So if you are all cool with distributing in RSS to iTunes and Miro, > > why not distribute > > > onto YouTube and Metacafe too? While there is so much gain to be > had > > from this, what are > > > the negatives to distributing your work on Youtube that Im > missing? > > > > Because I serve a fresh ad, and get fresh dollars every time someone > > downloads from me rather than YouTube. With YouTube, et. al. you > burn > > in an ad for the duration of that video. That's dead money. > > > > Your show is different since there is an inherent freshness of a > daily > > show, Ninja is more evergreen. We can and do repeat episodes and get > > positive responses. > > > > -Kent, askaninja.com > > > > [Non-text portions of this message have been removed] > > > [Non-text portions of this message have been removed]
