That said, you might want to check out http://beat9.com/
On Jan 8, 2008, at 3:41 PM, <[EMAIL PROTECTED]> wrote: > Well, I'm a marketer, first and foremost, and I approach things > differently > because of it. Especially since online video/advertising is so new. > I think > it's my job to tell the advertiser what they should do. Not to let the > advertiser tell me what they want. That's just my approach. > > Which is why I'm asking these questions about marketing videos. I > wanted to > see what has been working for others so that I could apply those > rules to my > approach, but it appears that well, nobody is really sure yet. > That's not > anyone's fault. this is all so new that's all. > > I will join <http://downloadablemedia.org> http://downloadablemedia.org > , > thank you. I'd be glad to help if I can as I'm vested in the online > video > scene now. > > Bottom line for me as a new show producer. I won't be producing > content that > will be viewed en masse like askaninja. My content will be very > niche to > marketing and entrepreneurism and stuff like that. So, like my blog, > <http://www.jimkukral.com> www.jimkukral.com, I won't have a million > readers/viewers, but I will have "the most important viewers" in my > niche, > even if it is only a few hundred. > > I used to be the publisher of an line group blog at > www.revenews.com, which > had the same issue. Not a million readers, but ALL of the important > ones in > the space. > > To me, that's an opportunity to sell sponsorships in my niche, and > not worry > about cpm's, which I'll probably never get because not that many > people will > care about my content. > > The question I have to figure out is. exactly how to do that. I'm > leaning > toward selling levels of sponsors that will embed next to every blog > post/video. That way, the sponsor isn't embedded into the video, but > benefits from being "attached" to it in html form. > > Thanks for the great discussion. > > Jim > > From: videoblogging@yahoogroups.com [mailto:videoblogging@yahoogroups.com > ] > On Behalf Of Tim Street > Sent: Tuesday, January 08, 2008 5:13 PM > To: videoblogging@yahoogroups.com > Subject: Re: [videoblogging] Re: marketing and distributing videos > > That's like asking, What cars do people like to drive? > > The answer is both and then some. > > Even though many people in this space have been at this for years the > market is still developing and everyone like different things. > > The ADM http://downloadablemedia.org is working with advertisers, ad > agencies and content producers to develop advertising standards for > online video and audio but it's going to take a while. If you can help > in anyway I urge you to join. Kent from Ask A Ninja and I are both > members and on the Advisory Board. > > Kent is making a lot more money than most of us for three reasons > (Talent, Smarts and Determination) and his approach to doing this has > caught my attention. > > I've been paid for integrated sponsored episodes and for pre-roll, > post-roll, overlays, post click thus, banner ads and I wish there was > an easy way to do an integrated dynamic sponsorship because the > sponsored episodes I did for Tubes and iLike are as Kent says, "Dead > Money" but the Godaddy and BarterBee episodes have continued to earn > money because of the deal structure. If I could replace the > sponsorships with new sponsors those episodes would still make "Living > Money." (They do still make money with pre and post roll.) > > Podtrac is in talks with an advertiser for French Maid TV where they > may do a smaller payment upfront and a rev-share on the back end. I > think is where online video advertising is heading but it won't get > there too quick because there's still a lot of money to be made with > CPMs but at some point with all the tracking that is available > advertisers will just want to pay for what works. > > If I can figure a way of getting my costs down so that I don't need a > sponsor I would much rather do what Ask A Ninja is doing but in order > to do that I need to produce episodes on a more frequent schedule than > once a year and get my website traffic up. > > But you know the French Maids - they don't work for free. > > Bottom line is no matter what the advertiser wants you need lots of > traffic to property that you control in order to ensure that you > control your advertising inventory and are able to fully monetize it. > > On Jan 8, 2008, at 1:40 PM, <[EMAIL PROTECTED] <mailto:jim%40jimkukral.com > > > > wrote: > > > Well, I'd like to hear from people who have sold sponsorships for > > videos. > > what do advertisers want? > > > > A. Do they want a permanent spot in a video through your main show > > player you use? (blip for example) > > > > B. Or do they just want to sponsor "around" the video. For example, > > under each video, "This Video brought to you by XYZ Corp" > > > > I'd be happy to sell permanent spots in a video in one player like > > blip if I > > used that for my show on my blog. But I'm not going to also put that > > spot > > into my youtube upload. That content could live for years and years, > > and > > they only paid once. > > > > Perhaps this has to do with your audience and how they watch your > > videos. > > > > Jim > > > > From: videoblogging@yahoogroups.com > <mailto:videoblogging%40yahoogroups.com> > [mailto:videoblogging@yahoogroups.com > <mailto:videoblogging%40yahoogroups.com> > > ] > > On Behalf Of Bill Cammack > > Sent: Tuesday, January 08, 2008 4:21 PM > > To: videoblogging@yahoogroups.com <mailto:videoblogging%40yahoogroups.com > > > > > Subject: [videoblogging] Re: marketing and distributing videos > > > > I don't have anything to add to this thread, but wanted to say that > > for people that are planning to monetize their podcasts, this is > > something important to think about as far as what you're offering > your > > sponsors. Are you having them pay you once to permanently be a part > > of that particular show that you released, or are you having them > pay > > to be seen on this particular release of a video at this particular > > time. > > > > -- > > Bill > > BillCammack.com > > > > --- In videoblogging@yahoogroups.com > <mailto:videoblogging%40yahoogroups.com> > > <mailto:videoblogging%40yahoogroups.com> , "Kent Nichols" > > <[EMAIL PROTECTED]> wrote: > > > > > > --- In videoblogging@yahoogroups.com > <mailto:videoblogging%40yahoogroups.com> > > <mailto:videoblogging%40yahoogroups.com> , "Drew" <andrew@> wrote: > > > > > > >So if you are all cool with distributing in RSS to iTunes and > Miro, > > > why not distribute > > > > onto YouTube and Metacafe too? While there is so much gain to be > > had > > > from this, what are > > > > the negatives to distributing your work on Youtube that Im > > missing? > > > > > > Because I serve a fresh ad, and get fresh dollars every time > someone > > > downloads from me rather than YouTube. With YouTube, et. al. you > > burn > > > in an ad for the duration of that video. That's dead money. > > > > > > Your show is different since there is an inherent freshness of a > > daily > > > show, Ninja is more evergreen. We can and do repeat episodes and > get > > > positive responses. > > > > > > -Kent, askaninja.com > > > > > > > [Non-text portions of this message have been removed] > > > > > > > > [Non-text portions of this message have been removed] > > [Non-text portions of this message have been removed] > > > [Non-text portions of this message have been removed]
