Oh. Immediately after sending that last message, I saw this: http://www.youtube.com/blog?entry=233yWq7rslI
A Youtube blog entry talking about how they're already making great strides towards Youtube consumption in home entertainment systems. I realise I'm naive in thinking that because they don't do what I want them to do, they must adapt. Instead it's us who have to adapt to their monopolistic position & find other ways of encouraging and enabling the traction that Bill & I were talking about in previous posts on this thread. > We've heard many users say, "YouTube is the new TV!". Well, the > YouTube Syndication team is excited to now offer a number of > options to actually consume YouTube on your television sets. We're > also proud to have helped many leaders in the consumer electronics > space create YouTube experiences on TV. > > Getting YouTube right on TV is extremely challenging from both a > design and technology perspective. Each of our partners' > engineering and design teams had similar questions: > > - What would users, accustomed to a simple remote control interface > for their TVs, expect given their typically much richer interaction > options when surfing youtube.com? > - How could the YouTube experience be personalized for TV? > - How could the extra computing power and memory often required to > make this work on their devices be added effectively? > - What were the most important YouTube features to retain, and how > would they translate to a 10-feet user experience? > > All these partners used the YouTube APIs to build their products. > One partner's summary of their experience with the APIs: "The > YouTube API was very simple, but powerful. It enabled us to develop > our user interface flexibly and quickly." Music to our ears! > > Here's a quick overview of some products that enable you to access > YouTube from your living room...or anywhere else you may have your > television(s)! > > AppleTV: In June 2007 this became the first product to offer a way > to watch YouTube on your TV. > Sony Bravia Internet Video Link: Last week, Sony announced the > general availability of YouTube content on their Bravia TVs via the > Internet Video Link. Some clips from the YouTube team at the event > are linked below. Nice tie, Brent! > HP MediaSmart: HP announced availability of YouTube as part of the > HP MediaSmart platform. > Panasonic: At CES 2008, Panasonic announced VieraCast, which allows > you to access YouTube directly from your TV. The device will be > available later this month. > Samsung: Samsung launched their IPTV device which supports YouTube > (currently only available in South Korea) in early May. > TiVo: Announced that YouTube would be available on their devices. > Verismo: A startup in the IPTV space, has announced availability of > a YouTube-enabled device. > > We're excited that the YouTube APIs have enabled these products and > look forward to sharing information about even more products, > upgrades and innovations from our partners. We're determined to see > more devices and applications "Powered by YouTube" so that our > vision of "YouTube Everywhere" feels even more real to our users. > Head over to the API Blog to read more about where you can expect > to see YouTube other than youtube.com! Rupert http://twittervlog.tv/ Creative Mobile Filmmaking Shot, edited and sent with my Nokia N93 [Non-text portions of this message have been removed]