Oh.  Immediately after sending that last message, I saw this:
http://www.youtube.com/blog?entry=233yWq7rslI

A Youtube blog entry talking about how they're already making great  
strides towards Youtube consumption in home entertainment systems.  I  
realise I'm naive in thinking that because they don't do what I want  
them to do, they must adapt.  Instead it's us who have to adapt to  
their monopolistic position & find other ways of encouraging and  
enabling the traction that Bill & I were talking about in previous  
posts on this thread.

> We've heard many users say, "YouTube is the new TV!". Well, the  
> YouTube Syndication team is excited to now offer a number of  
> options to actually consume YouTube on your television sets. We're  
> also proud to have helped many leaders in the consumer electronics  
> space create YouTube experiences on TV.
>
> Getting YouTube right on TV is extremely challenging from both a  
> design and technology perspective. Each of our partners'  
> engineering and design teams had similar questions:
>
> - What would users, accustomed to a simple remote control interface  
> for their TVs, expect given their typically much richer interaction  
> options when surfing youtube.com?
> - How could the YouTube experience be personalized for TV?
> - How could the extra computing power and memory often required to  
> make this work on their devices be added effectively?
> - What were the most important YouTube features to retain, and how  
> would they translate to a 10-feet user experience?
>
> All these partners used the YouTube APIs to build their products.  
> One partner's summary of their experience with the APIs: "The  
> YouTube API was very simple, but powerful. It enabled us to develop  
> our user interface flexibly and quickly." Music to our ears!
>
> Here's a quick overview of some products that enable you to access  
> YouTube from your living room...or anywhere else you may have your  
> television(s)!
>
> AppleTV: In June 2007 this became the first product to offer a way  
> to watch YouTube on your TV.
> Sony Bravia Internet Video Link: Last week, Sony announced the  
> general availability of YouTube content on their Bravia TVs via the  
> Internet Video Link. Some clips from the YouTube team at the event  
> are linked below. Nice tie, Brent!
> HP MediaSmart: HP announced availability of YouTube as part of the  
> HP MediaSmart platform.
> Panasonic: At CES 2008, Panasonic announced VieraCast, which allows  
> you to access YouTube directly from your TV. The device will be  
> available later this month.
> Samsung: Samsung launched their IPTV device which supports YouTube  
> (currently only available in South Korea) in early May.
> TiVo: Announced that YouTube would be available on their devices.
> Verismo: A startup in the IPTV space, has announced availability of  
> a YouTube-enabled device.
>
> We're excited that the YouTube APIs have enabled these products and  
> look forward to sharing information about even more products,  
> upgrades and innovations from our partners. We're determined to see  
> more devices and applications "Powered by YouTube" so that our  
> vision of "YouTube Everywhere" feels even more real to our users.  
> Head over to the API Blog to read more about where you can expect  
> to see YouTube other than youtube.com!


Rupert
http://twittervlog.tv/
Creative Mobile Filmmaking
Shot, edited and sent with my Nokia N93



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