I believe the only thing that will "separate (one's) videos from the thundering herd of sameo-sameo" is the videos themselves. True, reaching more people generally will help find more of your particular audience specifically, but while poor presentation might kill the context for a good piece, no presentation can make a piece better than it is. No one is going to go back to a video-based site because it has a really cool player. They will go back because the video they saw changed their life.
_______________________________________________________ Brook Hinton film/video/audio art www.brookhinton.com studio vlog/blog: www.brookhinton.com/temporalab [Non-text portions of this message have been removed]