I just experienced the power of my video blog! I reviewed a hardware product here: http://www.eevblog.com/2009/10/21/eevblog-39-pickit-3-programmerdebugger-review/ and in my usual no punches pulled style, I gave them quite a serve.
As it turns out the video made it's way all around the company offices, even to the desk of their CEO. As with any multi billion dollar corporation, I expected either deathly silence or a nasty letter from their lawyers. But it turns out they really do care about their products and customers, and really do listen, so they seriously took it as constructive criticism. So not only was my critical blog well received, I got a lengthy call from none other than the CEO, thanking me for the blog and raising the issues. He pointed out a few factual errors which was fair enough, but admitted they could have done the product better and most importantly are working to fix the issues and give customers what they expect. That's like getting a phone call from Bill Gates apologising for Windows Vista! They have even posted this well put together and hilarious video response: http://www.youtube.com/watch?v=3YUvlrVlNao Absolutely amazing that a huge $4BN corporation took a small time video blogger like me seriously! I greatly doubt my rants would have had anywhere near the same impact if it was just a text blog. Dave.