I finally got my notes, slide deck, and 5 edited videos that I used in my
presentation, posted. Please feel free to comment and grab if they will help
you spread the word!
http://www.barefeetstudios.com/2009/12/15/using-social-media-to-differentiate/

Aloha and thank you all,

Rox


On Tue, Dec 8, 2009 at 1:06 AM, Surag Ramachandran <hisu...@yahoo.com>wrote:

>
>
> Let me narrate a related true incident.
>
> An organization had some good, hardworking engineers who thought that
> customers were very happy about their products.
> There was no feedback mechanism and it was assumed that everyone liked the
> features those engineers were putting in the products.
> The engineers were getting complacent and even haughty about their
> achievements.
>
> Then, a couple of marketing executives went to the site were the product
> was used.
> There, they took the video of what the end users were experiencing about
> the product.
> They video graphed all the frustrations and complaints those end users were
> having.
>
> When they returned, the marketing executives presented the video to the
> engineers without making much edits.
> The initial reactions were defensive.
> Some said those end users were not typical customers. Some said it is a
> dirty tactic of negotiating the price.
> However, after that most of them agreed that there something that was
> indeed wrong.
>
> Yes, they were no more complacent after that...
>
> Dave,
>
> Your video and their response brought back those memories.
> Powerful video!
> Congrats!
>
> Cheers,
> Surag
>
> http://surag.blip.tv
>
> ________________________________
> From: Roxanne Darling <oke...@gmail.com <okekai%40gmail.com>>
> To: videoblogging@yahoogroups.com <videoblogging%40yahoogroups.com>
> Sent: Tue, December 8, 2009 1:24:34 PM
>
> Subject: Re: [videoblogging] The power of the video blog
>
> I too loved this story and am using it as a case study in the presentation
> I
> am giving tomorrow to 200+ sales execs here in Honolulu. Thank you so much
> for posting all of this David!
>
> Aloha,
>
> Rox
>
> On Tue, Nov 3, 2009 at 2:28 AM, Ron Watson <k9d...@mac.com<k9disc%40mac.com>>
> wrote:
>
> >
> >
> > I really enjoyed visiting the web address at the end of the video.
> > Very cool David.
> > Very cool Microchip.
> > peace,
> > Ron Watson
> > http://k9disc. blip.tv
> > http://k9disc. com
> > http://discdogradio.com
> > http://pawsitivevybe.com
> >
> >
> > On Oct 29, 2009, at 8:16 PM, David Jones wrote:
> >
> > > I just experienced the power of my video blog!
> > >
> > > I reviewed a hardware product here:
> > > http://www.eevblog. com/2009/ 10/21/eevblog- 39-pickit- 3-
> > > programmerdebugger- review/
> > > and in my usual no punches pulled style, I gave them quite a serve.
> > >
> > > As it turns out the video made it's way all around the company
> > > offices, even to the desk of their CEO. As with any multi billion
> > > dollar corporation, I expected either deathly silence or a nasty
> > > letter from their lawyers.
> > >
> > > But it turns out they really do care about their products and
> > > customers, and really do listen, so they seriously took it as
> > > constructive criticism.
> > >
> > > So not only was my critical blog well received, I got a lengthy call
> > > from none other than the CEO, thanking me for the blog and raising the
> > > issues. He pointed out a few factual errors which was fair enough, but
> > > admitted they could have done the product better and most importantly
> > > are working to fix the issues and give customers what they expect.
> > >
> > > That's like getting a phone call from Bill Gates apologising for
> > > Windows Vista!
> > >
> > > They have even posted this well put together and hilarious video
> > > response:
> > > http://www.youtube. com/watch? v=3YUvlrVlNao
> > >
> > > Absolutely amazing that a huge $4BN corporation took a small time
> > > video blogger like me seriously!
> > >
> > > I greatly doubt my rants would have had anywhere near the same impact
> > > if it was just a text blog.
> > >
> > > Dave.
> > >
> >
> > [Non-text portions of this message have been removed]
> >
> >
> >
>
> --
> Roxanne Darling
> "o ke kai" means "of the sea" in hawaiian
> Join us at the reef! Mermaid videos, geeks talking, and lots more
> http://reef. beachwalks. tv
> 808-384-5554
> Video --> http://www.beachwalks.tv
> Company -- > http://www.barefeetstudios.com
> Twitter--> http://www.twitter. com/roxannedarli ng
>
> [Non-text portions of this message have been removed]
>
> [Non-text portions of this message have been removed]
>
>  
>



-- 
Roxanne Darling
"o ke kai" means "of the sea" in hawaiian
Join us at the reef! Mermaid videos, geeks talking, and lots more
http://reef.beachwalks.tv
808-384-5554
Video --> http://www.beachwalks.tv
Company -- > http://www.barefeetstudios.com
Twitter--> http://www.twitter.com/roxannedarling


[Non-text portions of this message have been removed]



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