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Nan Rubin

Nan Rubin, Project Director
Preserving Digital Public Television
Thirteen
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212-560-2925 (direct line)
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http://www.nytimes.com/2010/01/04/technology/04video.html?8dpc

January 4, 2010

Trying to Add Portability to Movie Files 

By BRAD STONE
<http://topics.nytimes.com/top/reference/timestopics/people/s/brad_stone
/index.html?inline=nyt-per> 

It is easy to take a DVD to a friend's house and watch it on his TV. But
things are more complicated when digital video downloads are involved. A
movie file bought from Blockbuster.com will not work on a Sony
<http://topics.nytimes.com/top/news/business/companies/sony_corporation/
index.html?inline=nyt-org>  HDTV, for example, and videos from iTunes
work only on devices with Apple
<http://topics.nytimes.com/top/news/business/companies/apple_computer_in
c/index.html?inline=nyt-org>  software.

At the Consumer Electronics Show
<http://topics.nytimes.com/top/reference/timestopics/subjects/i/internat
ional_consumer_electronics_show_ces/index.html?inline=nyt-classifier> ,
a big high-tech gathering that will begin Wednesday in Las Vegas,
Hollywood studios and consumer electronics makers plan to lay out some
steps they are taking to simplify this digital future - and perhaps stem
the worrying decline in home entertainment sales. 

Hollywood and its high-tech partners are deeply concerned that their
customers will rebel against some of the limitations taking shape as
video moves away from physical discs.

Consumers, the industry believes, could balk at buying digital movies
and TV shows until they can bring their collections with them wherever
they go - by and large the same freedom people have with DVDs. 

In the last year and a half, a broad alliance of high-tech companies and
Hollywood studios has been trying to address this problem through an
organization called the Digital Entertainment Content Ecosystem, or
DECE. Five of the six major Hollywood studios (Warner Brothers
<http://topics.nytimes.com/top/news/business/companies/warner_bros_enter
tainment_inc/index.html?inline=nyt-org> , NBC Universal
<http://topics.nytimes.com/top/news/business/companies/nbc_universal/ind
ex.html?inline=nyt-org> , Sony, Paramount and Fox, but not Walt Disney
<http://topics.nytimes.com/top/news/business/companies/disney_walt_compa
ny/index.html?inline=nyt-org> ) are involved, with Microsoft
<http://topics.nytimes.com/top/news/business/companies/microsoft_corpora
tion/index.html?inline=nyt-org> , Cisco Systems
<http://topics.nytimes.com/top/news/business/companies/cisco_systems_inc
/index.html?inline=nyt-org> , Comcast
<http://topics.nytimes.com/top/news/business/companies/comcast_corporati
on/index.html?inline=nyt-org> , Intel
<http://topics.nytimes.com/top/news/business/companies/intel_corporation
/index.html?inline=nyt-org>  and Best Buy
<http://topics.nytimes.com/top/news/business/companies/best_buy_company/
index.html?inline=nyt-org> .

[more]


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