Self-distribution.ah.one of the most complicated things to explain to
someone just starting to figure things out. But please tell this person that
the good thing about education is that you can take your time to figure
things out. Unlike other markets, you can go slow and ask as many questions
as you want because there is longer usage of your content in education than
in the commercial environment.

The first thing I'd say to anyone is that if you're not willing to devote at
least a year to it - either by yourself or with an assistant or intern -
that you basically want to go with a distributor.  

Some time ago I wrote an article for Shooting People on whether to choose
self-distribution or not. I'm not suggesting to read it because I wrote it,
but because it gives a sense of the investment they are in for.

Best of luck!
Rachel

Rachel Gordon
Energized Films
www.energizedfilms.com
 

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