Hello all,

I've contacted Mary Lou off-list but am now thinking that everyone enjoying
this thread may find it of interest: I touched on this very topic in my
chapter in Learning With the Lights Off
http://www.oup.com/us/catalog/general/subject/FilmMediaPerformingArts/FilmStudies/?view=usa&ci=9780195383843

Excerpted from that publication:

*In addition, the "film library" as it was conceived and operated before
the war*
*tended to be just that: a repository for films available for distribution.
There was*
*not necessarily an audiovisual support team or librarian to oversee the
purchase,*
*cataloging, and advertisement of films; to assist professors with film
selection and*
*projection; or to act as a liaison with administrators regarding classroom
regulations*
*hospitable to film use. Without this presence in the academic community,*
*the film library was often challenging even to locate. It could be a part
of the extension*
*division or located within the general library, within the school of
education.*
*in a variety of other departments, or maintained by administrative offices.
*

And:

*Many colleges and universities adopted the audiovisual service model and*
*name. The naming, or renaming, of the film library to an A- V department
signified*
*to users the intentions of the film library in a way that was more evident*
*than in the past: "Educational Materials Services Department,"
"Audio-Visual*
*Center," "Bureau ofVisual Instruction," " Audio-Visual Service Center."
This indicated*
*not just the presence of a film library on campus but also the availability
*
*of an array of services related to audiovisual methods and mechanics.
Finally,*
*'those elements that were deemed essential to the progression of film in
the*
*classroom had synchronized. The collection and use of 16mm films would
progress*
*until the 1980S when more portable and less expensive formats began to
dominate.*
*
*
I find consistent evidence from higher education institutions that we have
returned to a pre-war mentality, at least when it comes to 16mm film: fear
of the projector, lack of tech support, lack of projection-friendly
classrooms and, as you point out, lack of advertisement that a film
collection even exists.

Looking forward to working with this group on remedying the situation!

Elena Rossi-Snook
Archivist, Reserve Film and Video Collection, The New York Public Library
Chair, Film Advocacy Task Force
Director of the Board, Association of Moving Image Archivists

On Fri, May 10, 2013 at 12:17 PM, Walt Lessun <wa...@gogebic.edu> wrote:

>  At Gogebic we are called the Learning Resources and Instructional
> Technology Centers.****
>
> ** **
>
> *.  No one knows where we are now that we have moved location!!  *So,
> what’s the downside?****
>
> ** **
>
> *the administrators … think that Audiovisual is a dated term.  They would
> prefer something sexy…*Sexy?  They want sexy!  Try these [remainder of
> sentence garbled in transmission]****
>
> ** **
>
> ** **
>
> Walter Lessun, *MSLS, MBA*****
>
> Director****
>
> Learning Resources and Instructional Technology Centers****
>
> Gogebic Community College****
>
> *High Tech and Affordable:  Your Superior Educational Choice*
>
> http://www.gogebic.edu/library****
>
> Ex ultione gaudium  ****
>
> ** **
>
> The information contained in this message (including any attachments) may
> contain privileged and/or confidential information protected from
> disclosure by the Family Educational Rights and Privacy Act (FERPA) and/or
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> you have received this communication in error, please notify the sender
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> Please consider the environment before printing this e-mail.****
>
> ** **
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> ** **
>
> ** **
>
> ** **
>
> * *
>
> ** **
>
> ** **
>
> *From:* videolib-boun...@lists.berkeley.edu [mailto:
> videolib-boun...@lists.berkeley.edu] *On Behalf Of *Patti Berky
> *Sent:* Friday, May 10, 2013 10:47 AM
> *To:* videolib@lists.berkeley.edu
> *Subject:* Re: [Videolib] What is in a name?!****
>
> ** **
>
> We have a Media and Technology Support Services, "MediaTech" for short.
>
> And in our Arts & Humanities Library, we have a Music and Media Center.***
> *
>  ------------------------------
>
> *From: *"Mary Lou Neighbour" <mneig...@mc3.edu>
> *To: *videolib@lists.berkeley.edu
> *Sent: *Friday, May 10, 2013 11:15:04 AM
> *Subject: *[Videolib] What is in a name?!****
>
> This is a shout out to all of you video/media/audiovisual librarians…
> Could you please tell me what you call your library or area of the library
> or college?****
>
>  ****
>
> The background is this – since the College’s existence in 1964, we have
> been called the Audiovisual or AV Library.  I am the Audiovisual Librarian
> and we have an Audiovisual Administrative Assistant.  However, we have just
> had a renovation of the entire library, and the Audiovisual Library has
> been left off of the new signage – we are not in directories, and there are
> no individual signs.  No one knows where we are now that we have moved
> location!!  ****
>
>  ****
>
> The reason seems to be that the administrators of the College think that
> Audiovisual is a dated term.  They would prefer something sexy, evidently,
> but they don’t know what.  Actually, I think that the administration would
> be happiest if we went entirely to streaming!!  We in the library still
> have a number of video tapes, cds, and many dvds which are heavily used by
> faculty and students.  And we have viewing equipment.****
>
>  ****
>
> One proposal is Media Services – tho that has a bad connotation here on
> campus, as that used to be the department creating media productions and
> delivering equipment on campus.  It had a poor reputation.  Multimedia
> Services is taken by our IT department.  I personally would like to keep
> Audiovisual Library but I don’t think that our Library Director is going to
> go with that.  Could you please tell me what you are called, or if you have
> any ideas for sexy, forward-thinking titles?****
>
>  ****
>
> Thanks so much!!****
>
>  ****
>
> Mary Lou Neighbour****
>
> AV Librarian/Assistant Professor****
>
> Montgomery County Community College****
>
> 340 DeKalb Pike****
>
> Blue Bell, PA 19422****
>
> mneig...@mc3.edu  215-619-7355****
>
>  ****
>
>  ****
>
>  ****
>
>  ****
>
>  ****
>
> ** **
>  ------------------------------
>
> Montgomery County Community College is proud to be designated as an
> Achieving the Dream Leader College for its commitment to student access and
> success.
>
> VIDEOLIB is intended to encourage the broad and lively discussion of
> issues relating to the selection, evaluation, acquisition,bibliographic
> control, preservation, and use of current and evolving video formats in
> libraries and related institutions. It is hoped that the list will serve as
> an effective working tool for video librarians, as well as a channel of
> communication between libraries,educational institutions, and video
> producers and distributors.****
>
>
>
> -- ****
>
> Patti Berky
> Audiovisual Acquisitions
> The Pennsylvania State University
> 126 Paterno Library
> University Park, PA  16802-1808
> <p...@psu.edu>
> Tel:  814-865-1858
> Fax:  814-863-7293
>
> ****
>
> VIDEOLIB is intended to encourage the broad and lively discussion of
> issues relating to the selection, evaluation, acquisition,bibliographic
> control, preservation, and use of current and evolving video formats in
> libraries and related institutions. It is hoped that the list will serve as
> an effective working tool for video librarians, as well as a channel of
> communication between libraries,educational institutions, and video
> producers and distributors.
>
>
VIDEOLIB is intended to encourage the broad and lively discussion of issues 
relating to the selection, evaluation, acquisition,bibliographic control, 
preservation, and use of current and evolving video formats in libraries and 
related institutions. It is hoped that the list will serve as an effective 
working tool for video librarians, as well as a channel of communication 
between libraries,educational institutions, and video producers and 
distributors.

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