I think (supposing here) that the idea is to float the idea of the technology.  
Applications for content and advertising could abound.

NY Times just announced plans to launch 6 new video series, declaring that the 
future is in media.

In the movie Minority Report Tom Cruise’s character is seen reading a newspaper 
with an imbedded video.  And he throws a cereal box with an animated front 
cover.

Who knows where such a technology could lead.



>
>Might be interesting if it was value-added to an article, but do they really 
>think readers want to watch a video ad, in a print magazine?
>Will it autoplay the ad while I?m trying to read an article? Kind of like the 
>online experience?
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