I think (supposing here) that the idea is to float the idea of the technology. Applications for content and advertising could abound.
NY Times just announced plans to launch 6 new video series, declaring that the future is in media. In the movie Minority Report Tom Cruise’s character is seen reading a newspaper with an imbedded video. And he throws a cereal box with an animated front cover. Who knows where such a technology could lead. > >Might be interesting if it was value-added to an article, but do they really >think readers want to watch a video ad, in a print magazine? >Will it autoplay the ad while I?m trying to read an article? Kind of like the >online experience? VIDEOLIB is intended to encourage the broad and lively discussion of issues relating to the selection, evaluation, acquisition,bibliographic control, preservation, and use of current and evolving video formats in libraries and related institutions. It is hoped that the list will serve as an effective working tool for video librarians, as well as a channel of communication between libraries,educational institutions, and video producers and distributors.