Coinbase isn't an exchange, but rather a market maker for Bitcoin. You buy and sell bitcoins from them at agreed-upon rates; unlike an exchange where you place 'buy' or 'sell' orders against other account holders' orders.

Here is Coinbase's method of keeping Bitcoins in cold storage; which is what MtGox claims to have failed at providing.

http://blog.coinbase.com/post/33197656699/coinbase-now-storing-87-of-customer-funds-offline

Craig

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