Darren Kam on 08/01/02 12:47 PM, wrote:

> Apparently the higher prices of Apple equipment here in Australia has hit a
> nerve. :) 
Inquiring minds like to look at these kinds of things ;-)

> Surely the US price includes all their taxes etc... thus I don't really
> think that Apple Australia should slug a further 10% on top of that. Sure,
> factor in the GST, but factor it in based on the cost price of the iMac, not
> the US retail price.
I imagine that Apple Australia does do their calculations based on the cost
price of the units, they _have_ to in order to correctly work out the GST as
noted in the earlier formula.

> I agree that the freight costs are more, but 6% per person? That's a pretty
> hefty additional cost (I don't know how many macs were sold in Aust last
> year, but if you charged an additional 6% on each one, you're bound to cover
> costs of advertising + profit + free donuts for Apple staff) Makes you want
> to study or work for Apple so you can get a discount. :)
I can't "Google" the exact figures for you at the moment but I do recall
that even proportionally Australia's sales were down on the corresponding US
figures i.e. 80 million Caliafornian's bought *more* than four times the
number of boxes 20 million Australian's bought. Does anyone have those
figures?

I very honestly doubt that the extra 6% turns up in Apple Australia's
pocket, you would be surprised at how much more costly a small market can be
to support especially when you thin it down and spread it out over a country
as large as ours.

Cheers
Troy.