As a Mac user since 1985, I find it astonishing to witness the
strength of the resurgence Apple has made over the last few years.
The latest figures continue to that trend:
- Apple is growing at 8 times the rate of the rest of the industry
and now has 8.1% of the whole US market.
- Apple's notebook market share climbs to 17%
- Apple's share of university students is rocketing upwards with 30%
of Harvard students, 21% of Cornell uni, 30% of Virginia Tech and 55%
of Dartmouth College students now owning Macs
More details below.
-Mart
---------------
Mac marketshare at universities USA 11% - 55% in some cases
http://www.twincities.com/business/ci_7030129?nclick_check=1
Mac on campus around the country
Pioneer Press
Article Last Updated: 09/30/2007 08:49:33 AM CDT
Mac use has surged at U.S. colleges and universities. For instance:
Dartmouth College. The New Hampshire Ivy League school, once all but
Mac-exclusive, saw Windows PCs creep onto the campus in recent years.
But now Macs are mounting a major comeback. About 55 percent of
freshmen this semester have Macs, according to a spokeswoman,
compared with 43 percent in fall 2006 and 30 percent in fall 2005.
University of Virginia. Freshmen are surveyed on their personal
technology every year. Data for fall 2006 found 20 percent of
freshmen owning Macs. That's up from 3 percent in 2002. About 77
percent said they own portable music players, and Apple's iPods
account for 87 percent of those players.
Available figures for this fall, focused more narrowly on university-
configured computers sold to students, found Mac's share at 30
percent, up from 21 percent a year ago.
"At their lowest ebb, in 2000, Macs were awfully hard to find on the
campus: About one of every 35 students owned one," UV spokesman Brevy
Cannon said. "Now one in five students has a Mac."
Cornell University. The Ithaca, N.Y., Ivy League school keeps records
of student computers connecting to its dorm-based Residence Hall
Network Service. About 6 percent of the computers were Macs in 1999,
according to a technical staffer, dipping to 5 percent between 2000
and 2002. Mac share then surged from 8 percent in 2003 to 15 percent
in 2006 and 21 percent in 2007.
Wilkes University. This Wilkes-Barre, Pa., college is going all-Mac
with university-owned machines. Most computer labs already are
equipped with Macs. The university's 1,700-computer network will
shift entirely to the Mac in the next three years.
These figures don't account for student-owned computers, which are 11
percent Macs, according to estimates.
----------------------
Mac Laptop Market Share in USA now 17%, Apple now Number 3 overall in
USA after Dell and HP:
http://www.computerworlduk.com/technology/hardware/laptops/news/
index.cfm?newsid=4771
Apple's notebook market share climbs to 17%
Apple in third place overall among all computer makers, says IDC
August 22, 2007
By Jim Dalrymple
While Apple may be focusing a lot of its attention on the iPhone
lately, consumers are clearly still interested in the company's
computer offerings.
Data from one market research firm shows Apple's notebook business
broke 17% while another research firm said Apple has moved into third
place among computer makers.
According to NPD, Apple's retail notebook market share for June 2007
was 17.6%, a 2.2% increase over the same period last year when Apple
posted a 15.4% market share.
As good as the notebooks are doing, Apple's overall standing among
computer makers is up too.
According to data from research firm IDC, Apple's continued rise in
computer sales puts it in third place overall among all computer
makers. This is the first time since 1996 that Apple finds itself
this high on the list of top selling manufacturers.
Dell took the top spot with HP coming in second place of total unit
sales. With Apple taking the number three spot, Gateway and Acer
round out the top five.
The good news continues for Apple - with increased notebook sales
pushing it forward, the company now has an overall market share of
5.9%, up 1.1% from the 4.8% it posted this time last year.
In its most recent financial quarter Apple sold 1.76 million Macs, a
33% rise over what it shipped in the third quarter of 2006 and 2.5
times the industry-wide growth rate published by market-research firm
IDC.
Mac sales for the quarter marked a record for the company, topping
the previous quarterly high of 1.61 million Macs shipped during the
fourth quarter of 2006.
While there was a rise in desktop sales for the quarter - 634,000
units compared to 529,000 for the same period in 2006 - laptop unit
sales skyrocketed 42% to 1.13 million portables. All told, 64% of the
Macs sold during the quarter were laptops.
----------------------
Gartner says Apple's growth rate is 8 x the industry average, Apple
now sells 1 in 12 U.S. Computers
http://computerworld.com/action/article.do?
command=viewArticleBasic&taxonomyName=hardware&articleId=9043244&taxonom
yId=12&intsrc=kc_top
Apple now sells 1 in 12 U.S. computers
Gartner says Apple's growth rate is eight times the industry average
Gregg Keizer
October 18, 2007 (Computerworld) -- Apple Inc.'s share of the U.S.
computer market climbed again last quarter, two research firms said
today, and the company now has a solid lock on third place behind
Dell Inc. and Hewlett-Packard Co.
Both Gartner and IDC put Apple in the third spot for U.S. shipments,
with Gartner claiming Apple sold 1.34 million and IDC saying it sold
1.13 million machines. Rounding out the top five in the U.S. were
Toshiba and Gateway.
Although Apple's system sales paled compared to Dell's numbers --
Dell shipped between 4.83 million and 5.01 million PCs in the U.S. --
or HP's figures, Apple's year-to-year growth rate ranged from 15.9%
by IDC's calculation to 37.2% by Gartner's figuring. That's a far cry
from the decline of Dell, which Gartner put as down 5.5% for the
quarter, and the more modest increase of 16.5% Gartner said HP posted
for the three months.
Gartner pegged Apple's U.S. market share at 8.1%, while IDC, which
posted more conservative Apple numbers across the board, put its
third-quarter share at 6.3%. The prior quarter, IDC had Apple at 5.3%
of the U.S. market. Since the first of the year, the Framingham,
Mass., research company's data showed that Apple has grown its piece
of the pie by 1.6 percentage points.
While Gartner's and IDC's numbers for Apple differed wildly, their
figures pointed out that Apple's year-to-year growth rate remained
significantly higher than the PC industry average. Gartner, for
example, said that Apple's growth was nearly eight times the average
during the quarter, while IDC put it at just over three times greater
than the average.
Apple will release definitive sales figures on Monday, when it holds
its fiscal fourth-quarter conference call with Wall Street analysts.
:-)
-Mart
----------------------------------------------------------------------
Martin Hill, Digital Media Specialist
Information Management Services, Curtin University of Technology
mailto:[EMAIL PROTECTED], web: http://is.curtin.edu.au/ims.cfm
Mb: 0401-103-194 wk: (08)9266-3101
Martin Hill
email: mart "at" ozmac.com
homepages: http://mart.ozmac.com
Mb: 0401-103-194 hm: (08)9314-5242
------------------------------------
Martin Hill
email: mart "at" ozmac.com
homepages: http://mart.ozmac.com
Mb: 0401-103-194 hm: (08)9314-5242
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