Severin, Google doesn't treat NewArts and New Arts as the same. Compound words are discrete - for example, search on "sand paper" and Google asks if you mean sandpaper - "sandpaper" and "sand paper" are different. Google also differentiates between singular and plural forms of a word.
When figuring out what pages to return as relevant, Google (and other search engines) work on a lot of different signals - domain name, page title and anchor text (from inbound links) are all important signals. Consider that some web pages about "New Arts (e.g the New Arts Gallery website) also have domains with "newarts" contained within them (e.g. www.newartsgallery.com). So signals for the compound form and your combined form overlap, and the rankings you see flow from a combination of these and other authority and relevance signals. The more authority your site has the better it will rank. A single link from a reasonably authoritative site with "NewArts" in the anchor text would make a big difference. In practical terms, get a few good links with "NewArts" in the anchor text and you'll probably rank very well for searches for newarts (but probably not "new arts"). Which is what it seems you are after. Glenn Nicholas OM4 :: 2010/1/10 Severin Crisp <sevcr...@westnet.com.au>: > > The responses I have received are helpful, but no one has commented why a > request for "newarts" is treated the same as "new arts" it appears. > Severin > > ________________________________________________________ > Assoc Professor R Severin Crisp, FIP, CPhys, FAIP > 15 Thomas St, Mount Clarence, Albany, 6330, Western Australia. > Phone (08) 9842 1950 (Int'l +61 8 9842 1950) > email mailto:sevcr...@westnet.com.au > ________________________________________________________ > > > > > -- The WA Macintosh User Group Mailing List -- > Archives - <http://www.wamug.org.au/mailinglist/archives.shtml> > Guidelines - <http://www.wamug.org.au/mailinglist/guidelines.shtml> > Unsubscribe - <mailto:wamug-unsubscr...@wamug.org.au> > > -- The WA Macintosh User Group Mailing List -- Archives - <http://www.wamug.org.au/mailinglist/archives.shtml> Guidelines - <http://www.wamug.org.au/mailinglist/guidelines.shtml> Unsubscribe - <mailto:wamug-unsubscr...@wamug.org.au>