Severin,

Google doesn't treat NewArts and New Arts as the same. Compound words
are discrete - for example, search on "sand paper" and Google asks if
you mean sandpaper - "sandpaper" and "sand paper" are different.
Google also differentiates between singular and plural forms of a
word.

When figuring out what pages to return as relevant, Google (and other
search engines) work on a lot of different signals - domain name, page
title and anchor text (from inbound links) are all important signals.
Consider that some web pages about "New Arts (e.g the New Arts Gallery
website) also have domains with "newarts" contained within them (e.g.
www.newartsgallery.com). So signals for the compound form and your
combined form overlap, and the rankings you see flow from a
combination of these and other authority and relevance signals.

The more authority your site has the better it will rank.  A single
link from a reasonably authoritative site with "NewArts" in the anchor
text would make a big difference.

In practical terms, get a few good links with "NewArts" in the anchor
text and you'll probably rank very well for searches for newarts (but
probably not "new arts"). Which is what it seems you are after.

Glenn Nicholas
OM4 ::


2010/1/10 Severin Crisp <sevcr...@westnet.com.au>:
>
> The responses I have received are helpful, but no one has commented why a
> request for "newarts" is treated the same as "new arts" it appears.
> Severin
>
> ________________________________________________________
>                  Assoc Professor R Severin Crisp, FIP, CPhys, FAIP
>      15 Thomas St, Mount Clarence, Albany, 6330, Western Australia.
>                   Phone  (08) 9842 1950   (Int'l +61 8 9842 1950)
>                           email  mailto:sevcr...@westnet.com.au
> ________________________________________________________
>
>
>
>
> -- The WA Macintosh User Group Mailing List --
> Archives - <http://www.wamug.org.au/mailinglist/archives.shtml>
> Guidelines - <http://www.wamug.org.au/mailinglist/guidelines.shtml>
> Unsubscribe - <mailto:wamug-unsubscr...@wamug.org.au>
>
>


-- The WA Macintosh User Group Mailing List --
Archives - <http://www.wamug.org.au/mailinglist/archives.shtml>
Guidelines - <http://www.wamug.org.au/mailinglist/guidelines.shtml>
Unsubscribe - <mailto:wamug-unsubscr...@wamug.org.au>