This particular firm does well and he is only allowed to write copy for the home page. The rest stayed with the original content which deals with what they do, how they do if and their qualification and experience.
Does limit the damage he can do. Their internal pages do well in search engines So the home page isn 't that important. Plus they work in a specialized part of their industry so most of their work really does come from referrals, word of mouth and speaking engagements of industry events. The partner I like is very good at what he does and the industry knows it. Don't know the other 2 partners. Cheryl D. Wise Certified Professional Web Developer MS-MVP-FrontPage www.wiserways.com mailto: [EMAIL PROTECTED] 713.353.0139 Office -----Original Message----- From: ANDREA STREIGHT Cheryl Wise: thank you for your humorous anecdote. My position is: if a firm really *does* something valuable, then it better communicate this *something* as powerfully, clearly, accurately, triumphantly, and truthfully as possible. If a firm isn't really doing anything worthwhile, just dazzling dumb clients who are tricked into thinking good results are being achieved: shame on that firm. Being full of optimism, I prefer to hope that the firms are *doing something* valuable. They just don't know how to explain what they're doing. Let's hope that's the case. But my deceased father, a laser specialist engineer at Caterpillar, always told me: "If you know what you're doing, you'll also know how to describe it in simple terms, no matter how complex it is, there's always a way to reduce it to simple analogies and descriptors." [My paraphrase, his original was simpler!] How can a firm survive if it's nothing but dazzling, and describing that poorly???? ____ • The WDVL Discussion List from WDVL.COM • ____ To Join wdvltalk, Send An Email To: mailto:[EMAIL PROTECTED] Send Your Posts To: [EMAIL PROTECTED] To set a personal password send an email to [EMAIL PROTECTED] with the words: "set WDVLTALK pw=yourpassword" in the body of the email. To change subscription settings to the wdvltalk digest version: http://wdvl.internet.com/WDVL/Forum/#sub ________________ http://www.wdvl.com _______________________ You are currently subscribed to wdvltalk as: [EMAIL PROTECTED] To unsubscribe send a blank email to [EMAIL PROTECTED] To unsubscribe via postal mail, please contact us at: Jupitermedia Corp. Attn: Discussion List Management 475 Park Avenue South New York, NY 10016 Please include the email address which you have been contacted with.
