Cheryl Wise: thank you for your humorous anecdote. My position is: if a firm really *does* something valuable, then it better communicate this *something* as powerfully, clearly, accurately, triumphantly, and truthfully as possible.
If a firm isn't really doing anything worthwhile, just dazzling dumb clients who are tricked into thinking good results are being achieved: shame on that firm. Being full of optimism, I prefer to hope that the firms are *doing something* valuable. They just don't know how to explain what they're doing. Let's hope that's the case. But my deceased father, a laser specialist engineer at Caterpillar, always told me: "If you know what you're doing, you'll also know how to describe it in simple terms, no matter how complex it is, there's always a way to reduce it to simple analogies and descriptors." [My paraphrase, his original was simpler!] How can a firm survive if it's nothing but dazzling, and describing that poorly???? Steven Streight STREIGHT SITE SYSTEMS Web Usability Analysis, Credibility Assessment & Content Writing [EMAIL PROTECTED] http://www.vaspersthegrate.blogspot.com ____ • The WDVL Discussion List from WDVL.COM • ____ To Join wdvltalk, Send An Email To: mailto:[EMAIL PROTECTED] Send Your Posts To: [EMAIL PROTECTED] To set a personal password send an email to [EMAIL PROTECTED] with the words: "set WDVLTALK pw=yourpassword" in the body of the email. To change subscription settings to the wdvltalk digest version: http://wdvl.internet.com/WDVL/Forum/#sub ________________ http://www.wdvl.com _______________________ You are currently subscribed to wdvltalk as: [EMAIL PROTECTED] To unsubscribe send a blank email to [EMAIL PROTECTED] To unsubscribe via postal mail, please contact us at: Jupitermedia Corp. Attn: Discussion List Management 475 Park Avenue South New York, NY 10016 Please include the email address which you have been contacted with.
