4% sounds small. It's not small. I'll take 4% of a trillion dollars (USD) any day of the week.
Very true!!
I recall way back in the early 1980s when the first PCs appeared and software for them was not plentiful, someone (who shall be nameless) telling me: "If you write a program for the PC and place a small advert for it in the pages of Byte Magazine, (circulation was huge both sides of the pond) even if is riddled with bugs, you'll have 100k responses within a couple of weeks. Charge $10 a time for your offering CWO and you then cut and run as a rich man before anyone realises it isn't that good a product!"
Yes, a small percentage of a large base can be very profitable. (Sometimes wish I'd followed the advice - but at least I can live with my conscience!!)
Peter MacGregor
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