I would start by taking out the Google Ads block. There may be a
chance that a rival site will attract customers away.
The XHTML logo has no significance to visitors. Take that off, too.
If I was thinking about - well, considering - buying a pool, I would
be put off by that 'Sales' link. Too powerful. Show the punters the
product, interest them, and then move on to selling to them. The
whole left navigation needs a re-think. I would suggest a heading of
'Products', with pools and spas listed below. Maybe even a list of
all the products, if they fit. Can they be categorized any further?
I also wouldn't want to think about 'Maintenance and service' up
front. It may be a sales point to throw in along the route to a
purchase, but where it is now might make we think 'Maybe a pool would
be too much trouble'.
I really don't think that this site aligns very well with the sales process.
Regards,
David
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