One idea is to do the same thing as DjangoBook.com. Have a freely
commentable edition online so people can help improve it and you don't
have to waste an entire summer writing one. Then you can sell the
printed version to recover some costs.

On Jul 15, 2:58 pm, mdipierro <mdipie...@cs.depaul.edu> wrote:
> I have sold about 100 printed version before the end of the year 2008,
> when PDF was not available. I do not know since then. I suspect nobody
> buys the printed book given what it costs. The problem is that all of
> the cost is in the overhead. I could reduce the cost to $25 by
> publishing the printed copy with lulu. For the next version, one
> option is to give the PDF free and the printed copy on lulu.
>
> Massimo
>
> On Jul 15, 4:14 pm, Jonathan Lundell <jlund...@pobox.com> wrote:
>
> > On Jul 15, 2009, at 1:07 PM, mdipierro wrote:
>
> > > Would it make a difference it the book were to be free?
>
> > The book is a very good introduction to and advertisement for web2py.  
> > The cost of the pdf isn't a big deal, but I think that purchasing  
> > anything for any price is a much bigger barrier that clicking a  
> > download link.
>
> > I'm curious: have you sold a significant number of the physical books?
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