Hello all, Lots of threads ... name, style, logo but one question. How to present Webware to the outside world?
I have an immense amount of respect for the work of Chuck, Ian and others but I couldn't disagree more about whether the image of Webware can afford to remain one of a tool for a clued up, insider group of developers, and hope that it will eventually infect some enlightened manager. Apologies if anyone feels I have misrepresented the main thrust of the preceding discussion. If people think that "clueless corporates" would not be interested in something as sophisticated, powerful and exciting as Webware then I think that there needs to be some serious thinking going on. The corporates are not stupid. They are working as hard as anyone to do a good job and if they are simply regarded as not being up to the task of understanding how this technology can help them, then I think we need to examine why ostensibly intelligent people aren't getting the message. If you want people to listen you have to have say something. Where am I going with this? Well I agree the website badly needs some professional standard attention. As for logos, cute cartoons are fine. However I think it's most important to portray professionalism and quality. These are hard qualities to convey in a cute cartoon, but they are qualities that the Webware has in spades. Furthermore these qualities are not synonymous with a corporate environment. They are open to anyone with the right attitude and commitment as is clearly evident from Webware itself. Even setting aside the somewhat pie in the sky notion of mainstream corporate interest, wouldn't it be good to portray a strong image for Webware regardless of the sensibilities of the viewer? The dumb side of branding and identity is where there is no substance to the image portrayed. This project has the qualities, so it would be a shame to leave them hidden and only to be discovered by the innately curious. There are many of worthy projects out there that do have a clear and polished identity portrayed on their sites and logos, be they backed by corporates or not. If we persist on swallowing the line that people who don't get it are just ignorant and blinkered, then why should they not ignore us for being hopelessly naive, with our in the clouds and unable to understand real world concerns? Sorry if this seems like a bit of a rant, but I *love* the project and it pains me to see great technology languishing unknown. It doesn't have to stay this way, but it will if we just plough a lonely furrow hoping in vain that someone will notice. That's my tuppence worth anyway. Cheers Adam ___________________________________________________________ WIN FREE WORLDWIDE FLIGHTS - nominate a cafe in the Yahoo! Mail Internet Cafe Awards www.yahoo.co.uk/internetcafes ------------------------------------------------------- This SF.Net email is sponsored by: IBM Linux Tutorials Free Linux tutorial presented by Daniel Robbins, President and CEO of GenToo technologies. Learn everything from fundamentals to system administration.http://ads.osdn.com/?ad_id=1470&alloc_id=3638&op=click _______________________________________________ Webware-discuss mailing list [EMAIL PROTECTED] https://lists.sourceforge.net/lists/listinfo/webware-discuss