Entertainment Weekly sent me free return address labels as a
housewarming gift because I was generous enough to send them my new
address. Finally, labels without an ulterior motive! I mean they want
me to continue to be a subscriber, but it's not the same thing. Now
THESE I might actually use because I don't feel like they are taking
my donation and wasting it on labels rather than giving it to people
in need. I don't have a problem with for-profit companies doing this
AFTER I have already purchased the product. It's just sending them in
ANTICIPATION of a future donation that I may or may not give, and
probably won't if they bribe me with labels, that I have a problem
with. So good for EW for figuring out the right way to drum up
business using address labels. Use them as a reward, not as a bribe.
