On 6/7/07, Upayavira <[EMAIL PROTECTED]> wrote: > I've often heard it said that us human beings are strange - we often > prefer the familiar to the pleasant.
And it is confirmed in this article [1]: Explaining Cognitive Lock-In: The Role of Skill-Based Habits of Use in Consumer Choice KYLE B. MURRAY GERALD HÄUBL We introduce and test a theory of how the choices consumers make are influenced by skill-based habits of use—goal-activated automated behaviors that develop through the repeated consumption or use of a particular product. Such habits can explain how consumers become locked in to an incumbent product. The proposed theory characterizes how the amount of experience with the incumbent product, the occurrence of usage errors while learning to use that product, and the goal that is activated at the time a choice is made interrelate to influence consumer preference. The results of three experiments support the theory's predictions. [1] http://www.journals.uchicago.edu/JCR/journal/issues/v34n1/340108/brief/340108.abstract.html?erFrom=5590199003513691096Guest -- Join the wicket community at irc.freenode.net: ##wicket Wicket 1.2.6 contains a very important fix. Download Wicket now! http://wicketframework.org ------------------------------------------------------------------------- This SF.net email is sponsored by DB2 Express Download DB2 Express C - the FREE version of DB2 express and take control of your XML. No limits. Just data. Click to get it now. http://sourceforge.net/powerbar/db2/ _______________________________________________ Wicket-user mailing list Wicket-user@lists.sourceforge.net https://lists.sourceforge.net/lists/listinfo/wicket-user
