On Fri, Jul 5, 2013 at 4:28 PM, Kerry Raymond <kerry.raym...@gmail.com>wrote:

> Wikicup is highly structured and targeted towards improving quality and
> attracts only a small number of participants. It appears to be targeting
> existing editors to make better quality contributions. So it’s certainly an
> example of gamification, but not one that’s likely to find “mass appeal” or
> attract/motivate new editors.****
>
> ** **
>
> I think if we are looking for “mass appeal” then I think we need to look
> at “casual gaming” and what makes them tick. Why do people play little
> short-play games? What’s the equivalent for Wikipedia? Could we create a
> “game” that throws up a random “citation needed” (perhaps in a particular
> category) and asks for a URL that supports the claim? The game would have
> to have other “players” checking the citation or else people would upload
> any old URL. Maybe it could be structured along the lines of Yahoo Answers,
> where the “players” get Best Answer statistics and can be on leaderboards
> for different categories of content. There’s a nice match here to Wikipedia
> since we already have categories.****
>
> **
>
I think Kerry is on the right track here. WikiCup, the Core Contest etc.
are really cool, but they're at the highest end of the quality/difficulty
spectrum when it comes to motivating users.

A few projects at WMF that have touched on gamification elements:

   1. Mobile "microcontributions". This is primarily in the planning stage,
   but there are variety of small, simple, repeatable things that are
   potentially easy to do on mobile. This fits with the mindset of mobile
   gaming, where people intermittently play games to pass the time on transit,
   waiting in line, etc. More info:
   
http://www.mediawiki.org/wiki/Wikimedia_Mobile_engineering/Strategy/2013-2014_planning#Micro-Contributions
   2. Our Getting Started workflow for onboarding new users. Try it:
   https://en.wikipedia.org/wiki/Special:GettingStarted One of the ideas
   we'll be testing next is a progress bar, which encourages users to complete
   learning five edits to learn each task type. Right now, we see editors use
   the "Try another article" function on the toolbar to skip around and edit
   multiple articles within a particular workflow, such as copyediting or
   adding wikilinks. There's very little stopping us from adapting this in to
   a perpetually available "game" associated with the many todo items in
   Wikipedia:Backlog, after we've figured out how best to apply to the new
   editor onboarding experience.
   3. The Education Program experimented with leaderboards for students.
   Example:
   
http://en.wikipedia.org/w/index.php?title=Wikipedia:Canada_Education_Program/Leaderboard&oldid=487269755Based
on feedback from students this was a motivator, but it needs to be
   tested in a controlled way for regular editors, as we know that student
   activity and retention follows very different patterns compared to editors
   not introduced to editing via a classroom assignment. This is one of those
   things we should test with a degree of caution, as competition is not
   always friendly and positive.
   4. Many people have brought up the idea of hooking up Mozilla's Open
   Badges architecture to Wikimedia projects. See
   https://en.wikipedia.org/wiki/Wikipedia:BADGE and
   https://meta.wikimedia.org/wiki/Badges

There are probably others I'm forgetting.

-- 
Steven Walling
https://wikimediafoundation.org/
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