"Brain Diving: The Ghost with the Most" by Brain Ruh, _ANN_
http://www.animenewsnetwork.com/brain-diving/2011-08-09

> "This time, though, instead of a fictional book about the supernatural I'm 
> going to be examining a nonfiction book about Japanese ghosts – Patrick 
> Drazen's  A Gathering of Spirits: Japan's Ghost Story Tradition: From 
> Folklore and Kabuki to Anime and Manga, which was recently self-published 
> through the iUniverse service. This is Drazen's second book; the first one, 
> Anime Explosion! The What? Why? & Wow! of Japanese Animation, came out in 
> 2002 from Stone Bridge Press and was an introduction to many of the genres 
> and themes that can be found in anime.
> I think the switch from a commercial press to self-publication may indicate 
> the direction English-language anime and manga scholarship may be heading in. 
> A few years ago, when Japanese popular culture seemed like the Next Big 
> Thing, there were more publishers that seemed like they were willing to take 
> a chance on books about anime and manga.
>
> Unfortunately, as I know firsthand (and as I've heard from other authors, 
> confirming that it's not just me) these books didn't sell nearly as well as 
> anyone was hoping, which in turn meant that these publishers didn't want to 
> take risks with additional books along these lines. After all, all publishers 
> need to make money in one way or another to stay afloat. In the last few 
> years, the majority of books on anime and manga have been published by 
> university presses, perhaps most notably the University of Minnesota Press.
>
> ...However, this puts books like Drazen's in an odd predicament. It's not 
> really an academic book, since it lacks the references and theories something 
> like that would entail, which means it's not a good candidate for a 
> university press. However, since few popular presses have seen their books on 
> anime and manga reflect positively on their bottom lines, there aren't many 
> other options these days other than self-publishing. Of course, these days 
> publishing a book on your own doesn't have nearly the same connotations it 
> did decades ago, when vanity presses were the domain of those with more money 
> (and ego) than sense. These days you can self-publish a quality product, get 
> it up on Amazon for all to see, and (if you're savvy about these things) 
> perhaps even make a tidy profit."

-- 
gwern
http://www.gwern.net

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