FWIW, it's clear that the trademark policy is intended to apply to users
other than the WMF. This is all a bit overblown, considering the tiny scale
of use and money involved.

On Tue, Mar 22, 2016 at 10:53 AM, Fæ <fae...@gmail.com> wrote:

> Tim, thanks for raising the Trademark Policy.
>
> Joseph, can you point me to where https://store.wikimedia.org explains
> exactly how much of the "donation" is profit going to WMF funds and
> how much is administration and costs (both supplier and WMF costs of
> administration)?
>
> My assumption is that "You truthfully advertise to customers how much
> of the selling price, if any, will be donated to Wikimedia sites" is
> an ethical standard that applies to the Wikimedia Store and Fund
> raising department as much as it is it legally required by the WMF for
> Chapters or other organizations that sell or create products with the
> trademark.
>
> Thanks,
> Fae
>
> On 22 March 2016 at 13:38, Tim Landscheidt <t...@tim-landscheidt.de> wrote:
> > Fæ <fae...@gmail.com> wrote:
> >
> >>>> (I must admit that i tested the job a year ago, the product was fine,
> the shipment fast. A bit expensive for my taste.)
> >
> >>> Expensive? The profit adds funds the WMF, surely.
> >
> >> This is a logical fallacy that many charities fall into, and end up
> >> damaging their reputation in the tabloid press when it turns out that
> >> 80%+ of donations "disappear" in costs such as commercial fees, paying
> >> chugger agencies and bonuses and six-figure salaries for
> fundraising/marketing
> >> directors, rather than going to the intended beneficiary.
> >
> >> Here's a highly likely pragmatic scenario... if, say, a $20 "donation"
> >> to get a WMF merchandise tee-shirt disappeared as:
> >> * $ 12.00 basic transaction and product costs
> >> * $ 6.00 profit/fees to intermediary organizations
> >> * $ 1.80 WMF administration costs
> >> * 20 cents is the outcome "donation" to WMF causes (1%)
> >
> >> Then yes, the transaction adds funds to the WMF, but in a really
> >> crappy way where the system probably cost several times more in WMF
> >> staff time to set up than it will make over many years, comparatively
> >> huge profit margins are going to unnamed parties (at least unnamed for
> >> the purchaser or WMF volunteers), and in a non-transparent way too.
> >
> > Your point is made much more succinct in the Trademark Pol-
> > icy
> > (cf.
> https://wikimediafoundation.org/wiki/Trademark_policy#policy-commercialmerch
> ):
> >
> > | You may make merchandise with the Wikimedia trademarks for
> > | commercial use, if:
> >
> > | - You obtain a trademark license from the Wikimedia Founda-
> > |   tion;
> > | - You follow our Visual Identity Guidelines; and
> > | - You truthfully advertise to customers how much of the
> > |   selling price, if any, will be donated to Wikimedia sites.
> >
> > The problem is the belief that a charity with a focus on
> > distributing knowledge must have its own t-shirt shop,
> > probably fostered by firm disciples getting free mugs.
> >
> > Tim
> --
> fae...@gmail.com https://commons.wikimedia.org/wiki/User:Fae
>
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