Pe marți, 26 februarie 2019, Benjamin Ikuta <benjaminik...@gmail.com> a scris:
> > > > Is it perhaps a common misconception that Wikipedia is Wikimedia, or visa > versa? My personal experience, which seems to be confirmed by this study, is that people simply have no idea what Wikimedia is. :) Selling the changes to outsiders will be easy, we'll see how it goes with insiders. Strainu > > > > > On Feb 25, 2019, at 7:13 PM, Zack McCune <zmcc...@wikimedia.org> wrote: > > > :: Apologies for cross-posting to multiple mailing lists. We want to > ensure > > we spread the word about this opportunity to as many people as possible. > :: > > > > Hi all, > > > > We are writing today to invite you to be a part of a community review on > > Wikimedia brand research and strategy. > > > > Recently, the Wikimedia Foundation set out to better understand how the > > world sees Wikimedia and Wikimedia projects as brands.[1] We wanted to > get > > a sense of the general visibility of our different projects, and evaluate > > public support of our mission to spread free knowledge. > > > > We launched a global brand study to research these questions, as part of > > our planning toward our 2030 strategic goals.[2] The study was > commissioned > > by the Board, carried out by the brand consultancy Wolff Olins, and > > directed by the Foundation’s Communications team.[3][4] It collected > > perspectives from the internet users of seven countries (India, China, > > Nigeria, Egypt, Germany, Mexico and the US) on Wikimedia projects and > > values. > > > > The study revealed some interesting trends: > > > > - Awareness of Wikipedia is above 80% in Western Europe and North > America. > > > > - Awareness of Wikipedia averages above 40% in emerging markets,[5] and > is > > fast growing. > > > > - There is awareness of other projects, but was significantly lower. For > > example, awareness of Wikisource was at 30%, Wiktionary at 25%, Wikidata > at > > 20%, and Wikivoyage at 8%. > > > > - There was significant confusion around the name Wikimedia. Respondents > > reported they had either not heard of it, or extrapolated its > relationship > > to Wikipedia. > > > > - In spite of lack of awareness about Wikimedia, respondents showed a > high > > level of support for our mission. > > > > Following from these research insights, the Wolff Olins team also made a > > strategic suggestion to refine the Wikimedia brand system.[6] The > > suggestions include: > > > > - Use Wikipedia as the central movement brand rather than Wikimedia. > > > > - Provide clearer connections to the Movement projects from Wikipedia to > > drive increased awareness, usage and contributions to smaller projects. > > > > - Retain Wikimedia project names, with the exception of Wikimedia Commons > > which is recommended to be shortened to Wikicommons to be consistent with > > other projects. > > > > - Explore new naming conventions for the Foundation and affiliate groups > > that use Wikipedia rather than Wikimedia. > > > > - Consider expository taglines and other naming conventions to reassert > the > > connections between projects (e.g. “______ - A Wikipedia project”). > > > > This is not a new idea.[7][8] > > > > By definition, Wikimedia brands are shared among the communities who give > > them meaning. So in considering this change, the Wikimedia Foundation is > > collecting feedback from across our communities. Our goal is to speak > with > > more than 80% of affiliates and as many individual contributors as > possible > > before May 2019, when we will offer the Board of Trustees a summary of > > community response. > > > > We invite you to look at a project summary [9], the brand research [10], > > and the brand strategy suggestion [11] Wolff Olins prepared working with > us. > > > > For feedback, please add comments on the Community Review talk page [12] > or > > email brandproj...@wikimedia.org with direct feedback. You can also use > > either of these channels to request to join a group meeting. > > > > We know this is big topic and we’re excited to hear from you! > > > > > > - Zack McCune and the Wikimedia Foundation Communications department > > > > > > [1] > > https://wikimediafoundation.org/2019/02/07/how-does-the- > world-see-wikimedia-brands/ > > > > [2] https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20 > > > > [3] https://www.wolffolins.com/ > > > > [4] https://meta.wikimedia.org/wiki/Communications > > > > [5] > > https://meta.wikimedia.org/wiki/Community_Engagement/ > Defining_Emerging_Communities > > > > [6] > > https://wikimediafoundation.org/2019/02/26/leading-with- > wikipedia-a-brand-proposal-for-2030/ > > > > [7] https://lists.wikimedia.org/pipermail/foundation-l/2007- > May/029991.html > > > > [8] > > https://commons.wikimedia.org/w/index.php?title=File% > 3AStrengthening_and_unifying_the_visual_identity_of_ > Wikimedia_projects_-_a_step_towards_maturity_-_Wikimania_2007.pdf&page=56 > > > > [9] > > https://meta.wikimedia.org/wiki/Communications/Wikimedia_ > brands/2030_research_and_planning/project_summary > > > > [10] > > https://commons.wikimedia.org/wiki/File:Global_Wikipedia_ > and_Wikimedia_Brand_Research_Report.pdf > > > > [11] > > https://commons.wikimedia.org/wiki/File:A_Wikimedia_brand_ > strategy_proposal_for_2030.pdf > > > > [12] > > https://meta.wikimedia.org/wiki/Talk:Communications/ > Wikimedia_brands/2030_research_and_planning/community_review > > > > > > > > -- > > > > Zack McCune (he/him) > > > > Senior Global Brand Manager > > > > Wikimedia Foundation <https://wikimediafoundation.org/> > > _______________________________________________ > > Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/ > wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/ > wiki/Wikimedia-l > > New messages to: Wikimedia-l@lists.wikimedia.org > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > > _______________________________________________ > Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/ > wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/ > wiki/Wikimedia-l > New messages to: Wikimedia-l@lists.wikimedia.org > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/wiki/Wikimedia-l New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe>
