The idea of rebranding Wikimedia to Wikipedia will create FAR more problems
than it solves, specially in places where identifying ourselves with Wikipedia
could create real life problems to affiliates. Let's think on making our
product better, because is not a brand problem, is an obsolescence problem what
we have.
________________________________
From: Wikimedia-l <wikimedia-l-boun...@lists.wikimedia.org> on behalf of Gerard
Meijssen <gerard.meijs...@gmail.com>
Sent: Tuesday, April 9, 2019 12:36 PM
To: Wikimedia Mailing List
Subject: Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals
Hoi,
The problem is that Wikipedia has an article bound interest. Our aim is to
share in the sum of all knowledge and it is about subjects. In addition to
this the approach and `the lessons learned` in effect are used as a
template on how `other` Wikipedias are to function. This bias hinder, even
prevent other possible approaches.
Using Wikipedia to define what Wikimedia does, enforces existing bias and
hinders our mission.
Thanks,
GerardM
On Tue, 9 Apr 2019 at 11:25, James Salsman <jsals...@gmail.com> wrote:
> Hi Elena,
>
> If by "branding project" you mean replacing references to Wikimedia
> with Wikipedia, that is fine with me.
>
> Best regards,
> Jim
>
> On Tue, Apr 9, 2019 at 1:58 AM Elena Lappen <elap...@wikimedia.org> wrote:
> >
> > Hi all,
> >
> > Thanks to those of you who have participated in the branding project
> > community consultation so far. We’ve received a lot of helpful feedback
> via
> > email, on-wiki, and in small meetings with affiliate group members and
> > individual contributors.
> >
> > I posted this invitation to the project talk page last week [1], but
> wanted
> > to send a reminder here that we will be hosting a video conference
> session
> > to give people a chance to see the presentation, ask questions and
> provide
> > feedback.
> >
> > When? This Thursday, April 11th from 16:00-17:00 UTC.
> >
> > Where? https://bluejeans.com/540134391/browser, or call in using your
> > closest local number [2] and enter meeting ID 540 134 391#.
> >
> > If you’d like to see the presentation but cannot attend, that is no
> > problem—we will be posting a recording to Commons and putting the link on
> > the talk page afterwards.
> >
> >
> > Thanks,
> >
> > Elena
> >
> > [1]
> >
> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review#Invitation_to_join_a_video_conference_presentation
> >
> >
> > [2] https://www.bluejeans.com/premium-numbers
> >
> >
> > --
> > Elena Lappen
> > Community Relations Specialist
> > Wikimedia Foundation
> >
> >
> >
> >
> > On Mon, Feb 25, 2019 at 7:14 PM Zack McCune <zmcc...@wikimedia.org>
> wrote:
> >
> > > :: Apologies for cross-posting to multiple mailing lists. We want to
> ensure
> > > we spread the word about this opportunity to as many people as
> possible. ::
> > >
> > > Hi all,
> > >
> > > We are writing today to invite you to be a part of a community review
> on
> > > Wikimedia brand research and strategy.
> > >
> > > Recently, the Wikimedia Foundation set out to better understand how the
> > > world sees Wikimedia and Wikimedia projects as brands.[1] We wanted to
> get
> > > a sense of the general visibility of our different projects, and
> evaluate
> > > public support of our mission to spread free knowledge.
> > >
> > > We launched a global brand study to research these questions, as part
> of
> > > our planning toward our 2030 strategic goals.[2] The study was
> commissioned
> > > by the Board, carried out by the brand consultancy Wolff Olins, and
> > > directed by the Foundation’s Communications team.[3][4] It collected
> > > perspectives from the internet users of seven countries (India, China,
> > > Nigeria, Egypt, Germany, Mexico and the US) on Wikimedia projects and
> > > values.
> > >
> > > The study revealed some interesting trends:
> > >
> > > - Awareness of Wikipedia is above 80% in Western Europe and North
> America.
> > >
> > > - Awareness of Wikipedia averages above 40% in emerging markets,[5]
> and is
> > > fast growing.
> > >
> > > - There is awareness of other projects, but was significantly lower.
> For
> > > example, awareness of Wikisource was at 30%, Wiktionary at 25%,
> Wikidata at
> > > 20%, and Wikivoyage at 8%.
> > >
> > > - There was significant confusion around the name Wikimedia.
> Respondents
> > > reported they had either not heard of it, or extrapolated its
> relationship
> > > to Wikipedia.
> > >
> > > - In spite of lack of awareness about Wikimedia, respondents showed a
> high
> > > level of support for our mission.
> > >
> > > Following from these research insights, the Wolff Olins team also made
> a
> > > strategic suggestion to refine the Wikimedia brand system.[6] The
> > > suggestions include:
> > >
> > > - Use Wikipedia as the central movement brand rather than Wikimedia.
> > >
> > > - Provide clearer connections to the Movement projects from Wikipedia
> to
> > > drive increased awareness, usage and contributions to smaller projects.
> > >
> > > - Retain Wikimedia project names, with the exception of Wikimedia
> Commons
> > > which is recommended to be shortened to Wikicommons to be consistent
> with
> > > other projects.
> > >
> > > - Explore new naming conventions for the Foundation and affiliate
> groups
> > > that use Wikipedia rather than Wikimedia.
> > >
> > > - Consider expository taglines and other naming conventions to
> reassert the
> > > connections between projects (e.g. “______ - A Wikipedia project”).
> > >
> > > This is not a new idea.[7][8]
> > >
> > > By definition, Wikimedia brands are shared among the communities who
> give
> > > them meaning. So in considering this change, the Wikimedia Foundation
> is
> > > collecting feedback from across our communities. Our goal is to speak
> with
> > > more than 80% of affiliates and as many individual contributors as
> possible
> > > before May 2019, when we will offer the Board of Trustees a summary of
> > > community response.
> > >
> > > We invite you to look at a project summary [9], the brand research
> [10],
> > > and the brand strategy suggestion [11] Wolff Olins prepared working
> with
> > > us.
> > >
> > > For feedback, please add comments on the Community Review talk page
> [12] or
> > > email brandproj...@wikimedia.org with direct feedback. You can also
> use
> > > either of these channels to request to join a group meeting.
> > >
> > > We know this is big topic and we’re excited to hear from you!
> > >
> > >
> > > - Zack McCune and the Wikimedia Foundation Communications department
> > >
> > >
> > > [1]
> > >
> > >
> https://wikimediafoundation.org/2019/02/07/how-does-the-world-see-wikimedia-brands/
> > >
> > > [2]
> https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20
> > >
> > > [3] https://www.wolffolins.com/
> > >
> > > [4] https://meta.wikimedia.org/wiki/Communications
> > >
> > > [5]
> > >
> > >
> https://meta.wikimedia.org/wiki/Community_Engagement/Defining_Emerging_Communities
> > >
> > > [6]
> > >
> > >
> https://wikimediafoundation.org/2019/02/26/leading-with-wikipedia-a-brand-proposal-for-2030/
> > >
> > > [7]
> > >
> https://lists.wikimedia.org/pipermail/foundation-l/2007-May/029991.html
> > >
> > > [8]
> > >
> > >
> https://commons.wikimedia.org/w/index.php?title=File%3AStrengthening_and_unifying_the_visual_identity_of_Wikimedia_projects_-_a_step_towards_maturity_-_Wikimania_2007.pdf&page=56
> > >
> > > [9]
> > >
> > >
> https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning/project_summary
> > >
> > > [10]
> > >
> > >
> https://commons.wikimedia.org/wiki/File:Global_Wikipedia_and_Wikimedia_Brand_Research_Report.pdf
> > >
> > > [11]
> > >
> > >
> https://commons.wikimedia.org/wiki/File:A_Wikimedia_brand_strategy_proposal_for_2030.pdf
> > >
> > > [12]
> > >
> > >
> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review
> > >
> > >
> > >
> > > --
> > >
> > > Zack McCune (he/him)
> > >
> > > Senior Global Brand Manager
> > >
> > > Wikimedia Foundation <https://wikimediafoundation.org/>
> > > _______________________________________________
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