Dear all,

We want to confirm that the Brand Project team has been directed by the
Board to develop new branding options and to evaluate those options with
communities. We invite your perspectives.

We are asking that you continue to participate in the process which
includes completing the survey, available in 7 languages.[1] Your
participation in this survey will not be calculated as support for a change.

We have been alerted to the Community open letter on renaming. We will take
that information into the process.

The Board will consider all the options, including the option to do
nothing, and make a decision at their August meeting.

   -

   Zack & the Brand Project team

[1]
https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_movement_brand_project/Naming_convention_proposals


On Friday, June 26, 2020, Tito Dutta <trulyt...@gmail.com> wrote:

> Greetings,
> The timeline is pretty clear. Glad to know about the special board meeting
> in early July. Other than the open letter there was a straw poll also:
> https://meta.wikimedia.org/wiki/Communications/Wikimedia_
> brands/2030_movement_brand_project/Community_feedback_and_straw_poll
> The early July briefing, I hope that will be presenting all the aspects and
> opinions.
>
> Thanks
> User:Titodutta
>
>
> On Sat, 27 Jun 2020 at 04:57, Nataliia Tymkiv <ntym...@wikimedia.org>
> wrote:
>
> > Dear all,
> >
> > I want to share with you the next steps of the Wikimedia Foundation Board
> > of Trustees about the Brand Project.
> >
> > Originally the Board meeting dedicated to the brand project was supposed
> to
> > happen no earlier than October. The expected outcome from the project
> were
> > the recommendations on what the rebranding should look like - from
> changing
> > fonts/logos to renaming. And if there is going to be a renaming - to
> what.
> > Of course, the Board’s role is not in approving a change in fonts, but
> if a
> > recommendation to rename was to be made - the Board’s role would have
> been
> > to make a decision on that recommendation. The timeline has now been
> > changed, and the renaming part of rebranding will be discussed in our
> > August meeting.
> >
> > Moreover, the Board will meet in early July to receive a briefing about
> the
> > project and talk about the process between June 2018 - June 2020. The
> > consolidated materials on what the brand project team has been working on
> > for a while now will be presented to the Board, and these materials are
> > also going to be posted publicly. The more-strategic conversation is
> > planned for the August meeting. Time to prepare the materials is needed,
> > and the ongoing conversations need to be summarised, so the Board can
> have
> > an in-depth discussion about this, before making any kind of decision.
> >
> > We would like to continue with the survey [1] - we have discussed the
> > possibility of technical changes to the survey with an additional option
> > like “no renaming is needed” (not the exact words, mind you), but with
> more
> > than 700 respondents it is not methodologically sound to change the
> survey
> > now. Staff have confirmed to the Board that responses to the survey will
> > not be calculated as support for a change. The survey was only designed
> to
> > collect feedback on the possible renaming options, not as a yes/no vote
> on
> > whether to adopt them.
> >
> > Thus the timeline on rebranding for the next 6-7 weeks is as follows:
> >
> > * Early July - special Board meeting with the Brand project team to
> review
> > and discuss the process so far, and for the Board members to receive the
> > briefing on discussions happening;
> >
> > * July - consolidated materials prepared for the July meeting will be
> > posted publicly after the meeting;
> >
> > * August 5th - the Board meeting on renaming part of the rebranding, not
> > about the process. The Board will make the decision about whether to
> stop,
> > pause, or continue the work on this, within the framework of a discussion
> > on strategic goals, tensions and tradeoffs, and potential next steps.
> >
> > * August (after the meeting) - the Board statement on the next steps
> about
> > the Brand project.
> >
> > I also want to acknowledge receiving the Community open letter on
> renaming
> > [2] that was posted this week. Thank you for this statement on the
> position
> > of those of you who signed. I know there are other perspectives, and that
> > some would agree with it who have not signed it, and that there are also
> > some who would not agree. We expect that the Board meetings and
> > communication after them will address the concerns raised in the letter.
> >
> > Stay safe,
> > antanana / Nataliia Tymkiv
> > Acting Chair, Wikimedia Foundation Board of Trustees
> >
> > [1] https://wikimedia.qualtrics.com/jfe/form/SV_9G2dN7P0T7gPqpD
> >
> > [2] https://meta.wikimedia.org/wiki/Community_open_letter_on_renaming
> >
> >
> > *NOTICE: You may have received this message outside of your normal
> working
> > hours/days, as I usually can work more as a volunteer during weekend. You
> > should not feel obligated to answer it during your days off. Thank you in
> > advance!*
> > _______________________________________________
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-- 

Zack McCune (he/him)

Director of Brand

Wikimedia Foundation <https://wikimediafoundation.org/>
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