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<https://meta.wikimedia.org/wiki/Wikimedia_Foundation/Chief_Executive_Officer/Updates/January_2025_Update>

Hi everyone,

As this year begins, I wanted to check in with all of you as I try to do
regularly.
<https://meta.wikimedia.org/wiki/Wikimedia_Foundation/Chief_Executive_Officer/Updates>There
is a lot to say about what 2025 may bring: an accelerating pace of change
from generative AI; the election of new governments in the United States
and elsewhere; social, political and environmental upheaval around the
world that force us all to keep adapting in order to meet new and different
needs.

There are so many difficult questions being asked about what the world
needs from us, now
<https://meta.wikimedia.org/wiki/Wikimedia_Foundation/Chief_Executive_Officer/Maryana%E2%80%99s_Listening_Tour/The_Puzzles#Puzzle_1:_What_does_the_world_need_from_us_now?>.
How should we respond? I don’t have all the answers, but in reflecting on
my letter
<https://meta.wikimedia.org/wiki/Wikimedia_Foundation/Chief_Executive_Officer/Updates/August_2024_Update>
to you from last August, I find credible reasons to remain hopeful.

In looking back at the question of how we collectively strengthen volunteer
communities in the face of increased risks and threats
<https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Annual_Plan/2024-2025/External_Trends#Trend_4_-_Regulation>
to our people and projects, I believe that we can celebrate some wins. As
you will read below, at the end of a blockbuster election year in 2024,
Wikimedia community processes prevented any significant disinformation
attacks on the projects
<https://meta.wikimedia.org/wiki/Wikimedia_Foundation/Legal/Community_Resilience_and_Sustainability/Trust_and_Safety/2024_Election_Anti_Disinformation_Report>;
in the face of increased regulation, Wikipedia fared well in its first
compliance audit
<https://foundation.wikimedia.org/wiki/Legal:Wikimedia_Foundation_EU_Compliance/DSA_Publication_Archive#Summary_of_the_Wikimedia_Foundation's_2023-2024_Audit_and_Audit_Implementation_Reports>
under the European Union Digital Services Act (DSA); and we continue to
make meaningful progress in resourcing the technology needs
<https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Annual_Plan/2024-2025#centeringtech>
of our movement as a top priority for the Wikimedia Foundation.

I am the sender of this email, and it is authored by all members of the
Foundation’s executive team. Over the past year, this close-knit group has
provided leadership and accountability across so many critical areas of
challenge and success.

=== Product & Technology ===

Hi! I am Selena Deckelmann, Chief Product and Technology Officer.
<https://wikimediafoundation.org/profile/selena-deckelmann/> When I joined
the Foundation in the summer of 2022, I was tasked with bringing together
the Product and Technology departments, which had been operating separately
for many years, and figuring out how to respond to the wide-ranging and
varied needs of and requests from contributors everywhere. This has not
been easy!

I started by asking three key questions
<https://diff.wikimedia.org/2023/04/14/selenas-listening-tour/> of
Wikimedia contributors and staff: what is the impact that
technology-focused teams have had over the last five years, what is the
current vision and strategy, and what are the most promising future
opportunities (and what would need to be true to pursue those
opportunities)?

>From those conversations, our technical teams prioritized the essential
maintenance of Mediawiki and supporting editors with extended rights. Some
of the early results included a 25% increase in Mediawiki core authors
<https://www.mediawiki.org/wiki/MediaWiki_Product_Insights/Reports/May_2024>
with 5+ patches; a new data center in Brazil
<https://diff.wikimedia.org/2024/07/26/the-journey-to-open-our-first-data-center-in-south-america/>
to improve our global site performance; new and improved tools
<https://diff.wikimedia.org/2024/08/21/wikimedia-foundation-product-technology-improving-the-user-experience/>
and features, including Automoderator, Community Configuration, Upload
Wizard, Edit Check, Edit Patrol and In-App Watchlist, PageTriage, Commons
Impact Metrics, CampaignEvents, Talk Page Improvements, Dark Mode, the
Charts Extension, Machine in Translation (MinT); and much more! This has
taken deep collaboration, energy and enthusiasm from so many of you – thank
you.

This past year, we’ve continued this trajectory by improving the Wishlist
process <https://meta.wikimedia.org/wiki/Community_Wishlist> and making it
a year-round process. We’re also collaborating more closely with community
members, including with the newly formed Product and Technology Advisory
Council
<https://meta.wikimedia.org/wiki/Product_and_Technology_Advisory_Council>,
to assess the most impactful priorities for our work. We are also
responding to volunteer requests to experiment with how new generations of
people may read and use Wikipedia content. Our reader experience teams
are running
six experiments now
<https://www.mediawiki.org/wiki/Readers/2024_Reader_and_Donor_Experiences#31>
to help us learn where to invest even more time and attention. If you would
like to share thoughts about any of this work, please check out this post
<https://diff.wikimedia.org/2025/01/10/shaping-wikimedia-foundations-2025-2026-annual-goals-key-questions-for-the-wikimedia-movement/>
asking for help with our planning for next year.

When I reflect more on the long-term, this research convening
<https://meta.wikimedia.org/wiki/Artificial_intelligence/Bellagio_2024>
asked us to think deeply about Wikimedia’s central role in the context of
an internet being reshaped by AI. We know that in a world that increasingly
has synthetic and unreliable content, human-created knowledge on Wikipedia
is even more vital, albeit increasingly less visible. After spending time
with our own researchers thinking deeply about what the world needs from
Wikimedia projects, my reflection is that Wikipedia’s pillars
<https://en.wikipedia.org/wiki/Wikipedia:Five_pillars> have created a
powerful, humanistic system that continues to produce reliable information
for the entire world (and its AI training models).

For me, the generational question
<https://diff.wikimedia.org/2024/03/05/wikipedia-a-multigenerational-pursuit/>we
have to ask is how to sustain these contributions with declines in editors
(and in particular functionaries and administrators)? How to make the right
bold choices soon, led by our vision and values, to meet a very rapidly
changing internet? This is our collective call to action.

=== Legal ===

I'm Stephen LaPorte, General Counsel
<https://wikimediafoundation.org/profile/stephen-laporte/?referer=16> at
the Wikimedia Foundation and have been with the Foundation's legal team for
well over a decade. The last year has been significant for Wikimedia's
legal and policy work. We defended the Wikimedia projects and supported
volunteers against many complex lawsuits and other legal threats, including
a significant victory in Germany
<https://diff.wikimedia.org/2024/08/26/wikimedia-foundation-defeats-gambling-magnates-lawsuit-in-germany/>,
and continue to provide support for ongoing cases in India
<https://en.wikipedia.org/wiki/Wikipedia_talk:2024_open_letter_to_the_Wikimedia_Foundation#c-Quiddity_(WMF)-20241203024700-2_December_Update_from_the_Wikimedia_Foundation>
and elsewhere. The Foundation’s legal team continues to publish data twice
a year <https://wikimediafoundation.org/about/transparency/> about the
demands we receive and how we respond to defend free knowledge around the
world.

This year, there were big changes in the regulations for online platforms.
Wikipedia received its first independent audit under the EU Digital
Services Act (DSA) and published the results
<https://foundation.wikimedia.org/wiki/Legal:Wikimedia_Foundation_EU_Compliance/DSA_Publication_Archive#Summary_of_the_Wikimedia_Foundation's_2023-2024_Audit_and_Audit_Implementation_Reports>.
This was a massive undertaking, covering the Wikimedia Foundation's work
related to transparency, complaint handling, risk mitigation,
accountability, and more. Wikipedia was the only Very Large Online Platform
that did not receive a negative evaluation
<https://www.techpolicy.press/5-things-to-know-about-the-digital-services-acts-first-risk-assessments-and-audits/>
.

It was also a blockbuster year for elections, with more people eligible to
vote than ever before in human history. We set up Disinformation Response
Teams for three elections (India, European Union, and the United States)
and published a report
<https://meta.wikimedia.org/wiki/Wikimedia_Foundation/Legal/Community_Resilience_and_Sustainability/Trust_and_Safety/2024_Election_Anti_Disinformation_Report>
that highlighted the effectiveness of processes developed by volunteers to
protect Wikipedia. Ahead of the 2024 United Nations General Assembly,
Wikimedia successfully hosted an event on the power of the commons
<https://wikimediafoundation.org/advocacy/power-of-the-commons-unga-event/>,
collaborating with chapters and volunteers, to promote a positive vision
for the Internet's future.

=== Revenue & Fundraising ===

Hi all, I am Lisa Gruwell, Chief Advancement Officer,
<https://wikimediafoundation.org/profile/lisa-seitz-gruwell/> and I have
met so many of you over the past 13 years that I have been with the
Wikimedia Foundation. During that time, you have heard from me on a
long-term strategy to diversify revenue streams
<https://medium.com/freely-sharing-the-sum-of-all-knowledge/building-a-secure-financial-future-for-wikipedia-367c468ba471>
that can support Wikipedia in a changing world.  We remain very fortunate
to still be funded by millions of donors from around the world. Last month,
our movement hit a very important milestone: we now have over one million
recurring donors - readers who have signed up to make an automatic donation
to us, usually every month. This support for our mission provides added
financial resilience as we confront a future where Wikipedia content is
read increasingly off our platform.

In 2016, we successfully launched the Wikimedia Endowment
<https://foundation.wikimedia.org/wiki/Resolution:Establishment_of_Endowment>
to provide long-term support for the Wikimedia projects. Since then, we
have built a board of engaged donors and community members
<https://wikimediaendowment.org/#board-of-directors> who help to raise
funds for the endowment and to make sure that it is invested wisely.  Once
the endowment reached $100 million
<https://diff.wikimedia.org/2021/09/22/the-wikimedia-endowment-reaches-100-million-milestone-and-welcomes-three-new-members-to-its-board-more-on-what-these-developments-mean-for-the-projects-and-movement/>,
we asked the people who donated to the Endowment what they would like it to
support financially.  From these conversations, we set a strategy of providing
funding for the technical innovation of Wikimedia projects
<https://diff.wikimedia.org/2023/04/13/launching-the-first-grants-from-the-wikimedia-endowment-to-support-technical-innovation-in-wikimedia-projects/>.
You can read more here about the current year
<https://foundation.wikimedia.org/wiki/File:FY2425_Endowment_Annual_Plan_v2.pdf>
plans for the Wikimedia Endowment.

Wikimedia Enterprise <https://enterprise.wikimedia.com/> finds itself in an
inflection point as we determine how to respond to a radically altered
landscape of content reuse that is being accelerated even further by AI and
large language models. While our content has always been reused, AI
companies are more relentlessly scraping our sites without much thought to
their responsibility to contribute back to the commons. The Wikimedia
Enterprise team, supported by their colleagues in Legal and
Product/Technology, will advance more focused community conversations about
these issues, and more generally how to harness AI to meet and sustain our
mission in new ways.

=== Communications ===

Hi everyone, I’m Anusha Alikhan, Chief Communications Officer
<https://wikimediafoundation.org/profile/anusha-alikhan>. Since joining the
Foundation in 2019, I’ve seen the reach and influence of the Wikimedia
projects grow substantially. This has brought more attention to our
collective work, highlighted the need to strengthen the global
understanding of our model, and deepened connections with volunteers across
the world.
In the past year, Communications teams have supported the rollout of
improved technical features like Dark Mode; facilitated the co-creation of
global meeting spaces like Afrika Baraza
<https://meta.wikimedia.org/wiki/Afrika_Baraza>, WikiCauserie
<https://meta.wikimedia.org/wiki/WikiFranca/WikiCauserie>, the CEE Catch-Up
<https://meta.wikimedia.org/wiki/Wikimedia_CEE_Hub/Catch_up> for increased
connections
<https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Annual_Plan/2024-2025/Goals/Equity#Connecting_the_Movement>;
and increased regular communications through the Foundation bulletin
<https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Bulletin>, Tech News
<https://meta.wikimedia.org/wiki/Tech/News>, and Diff
<https://diff.wikimedia.org/>. And our teams worked side-by-side with many
of you to make Wikimania 2024
<https://diff.wikimedia.org/2024/08/11/wikimania-2024-made-with-love/> a
success.Efforts like WikiCelebrate
<https://meta.wikimedia.org/wiki/Wikimedia_Foundation/Communications/WikiCelebrate>,
Knowledge is Human
<https://wikimediafoundation.org/our-work/knowledge-is-human/>, and
Wikipedia Needs More Women
<https://wikimediafoundation.org/our-work/open-the-knowledge/wikipedia-needs-more-women/>
have raised the visibility of Wikimedia’s work at a time when capturing
mindshare online is even more difficult than it has been in the past. We’ve
experimented with using regional conferences to share more analytics and
data from our Brand Tracker
<https://meta.wikimedia.org/wiki/Wikimedia_Foundation/Communications/Research/Brand_Health_Tracker>,
and other research projects like this recent report
<https://meta.wikimedia.org/wiki/Future_Audiences/Experiments:_engaging_global_youth_on_social_apps#Research_insights>
looking at how young knowledge creators attribute Wikipedia on social
media. In the media, we’ve navigated challenging moments. Importantly,
we’ve also shared positive stories, including the top 25 most-read stories
<https://wikimediafoundation.org/news/2024/12/03/announcing-english-wikipedias-most-popular-articles-of-2024/>
on Wikipedia and creative resources like these 13 WikiMinute videos
<https://meta.wikimedia.org/wiki/Wikimedia_Foundation/Communications/A_Wiki_Minute>
(and counting!). Our media work has also been critical in supporting global
advocacy efforts to make sure that key decision-makers understand the need
to protect public interest projects at a local and international level.

=== Finance===

Hello, I am Jaime Villagomez, Chief Financial Officer,
<https://wikimediafoundation.org/profile/jaime-villagomez/?referer=16> and
I have been a member of the Foundation’s executive team since 2016. You
mostly hear from me about the successful audit reports
<https://diff.wikimedia.org/2024/11/07/highlights-from-the-fiscal-year-2023-2024-wikimedia-foundation-and-wikimedia-endowment-audit-reports/>
that the Wikimedia Foundation and now Wikimedia Endowment receives each
year, and our efforts to continue improving how we share financial
information
<https://diff.wikimedia.org/2024/05/14/sharing-the-wikimedia-foundations-form-990-for-fiscal-year-2022-2023/>.
This year, the Finance & Administration team has led budget efforts to
increase the resources we provide to movement entities
<https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Annual_Plan/2024-2025/Budget_Details#Prioritizing_support_for_the_Movement>.
We also prioritized cost-saving initiatives
<https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Annual_Plan/2024-2025/Goals/Effectiveness#Evolve_processes_and_the_way_we_work_to_strengthen_our_effectiveness>
that significantly reduced the size of the Foundation’s office in San
Francisco as we prepare in September 2025 to bring together all staff for
the first time since January 2020.

=== People ===

Hi, I am Courtney Bass Sherizen, Chief People Officer,
<https://wikimediafoundation.org/profile/courtney-bass-sherizen> the newest
addition to the executive team. My first day on the job was at Wikimania
2023 in Singapore, where I began my learning journey about Wikimedia
through an intense week of conversations and meetups with volunteers from
around the world. This perspective has served me well, as many Foundation
staff come from the Wikimedia movement and all of our staff are expected to
understand the central role of volunteer communities in our shared mission.
The People department supports the needs of a remote-first, globally
distributed workforce
<https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Annual_Plan/2024-2025/Budget_Details#Staff_overview>
of which about half of are located outside of the United States. My team
supports managers and staff with recruitment, learning & growth,
performance management, as well as the Foundation’s strong commitment to
diversity, equity and inclusion – work we are proud to share and learn from
affiliates as well.

=== Update on Pilots ===

A final note from me on the Board of Trustees recommendations following the
Movement Charter process last year. Last October, the Board shared next
steps
<https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Board_noticeboard/Board_resolution_and_vote_on_the_proposed_Movement_Charter/Appendix>
to assess how the Wikimedia movement can responsibly shift more
accountability and decision-making to representative councils and
volunteer-led bodies in the areas of responsibilities proposed by the
Movement Charter Drafting Committee.

This mapping exercise
<https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Board_noticeboard/mapping>
was completed with input from interested stakeholders to provide further
analysis of community input provided throughout the charter process,
including areas of agreement and divergence. These ranged from more
equitable representation and accountability in decision-making; the desire
for more clarity about the roles and responsibilities of movement bodies
including affiliates, hubs, and the Foundation itself; as well as comments
in favor of evolving existing grantmaking and fundraising approaches.

This mapping has provided encouraging support for the following three pilots
<https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Board_noticeboard/Board_resolution_and_vote_on_the_proposed_Movement_Charter/Appendix>where
progress has been made since October. Anyone is invited to learn more and
provide comments at the on-wiki spaces linked below:



(1) Global Resource Distribution
<https://meta.wikimedia.org/wiki/Global_Resource_Distribution_Committee/Proposal>:
Earlier this month, this Diff blog
<https://diff.wikimedia.org/2025/01/14/next-steps-toward-the-creation-of-the-interim-global-resource-distribution-committee/>
was posted outlining next steps to create an interim Global Resource
Distribution Committee in March, including a call for nominations for this
Committee in the month ahead. This is intended to pilot a volunteer-driven
global body to set strategy for distributing grants and resources across
the Wikimedia movement, and to make recommendations to the Wikimedia
Foundation for funding regional and thematic activities and initiatives in
support of the mission of the Wikimedia movement.

(2) Product and Technology Advisory Council (PTAC)
<https://meta.wikimedia.org/wiki/Product_and_Technology_Advisory_Council>:
In October, members of the PTAC were announced and have just finished their
first in-person meeting. This body brings technical contributors, affiliate
representatives, and the Wikimedia Foundation together to co-define a more
resilient, future-proof technological platform.

(3) An improved strategy for supporting movement organisations
<https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Board_noticeboard/Board_resolution_and_vote_on_the_proposed_Movement_Charter/Appendix#3/_Proposed_Changes_to_Affiliate_Ecosystem>:
The third pilot focuses on the ecosystem of movement organizations –
including existing affiliates and proposed entities like hubs, to be more
closely aligned with the resource distribution approach in the first pilot.
This has commenced with fact-gathering sessions focused on key
stakeholders, including the Affiliations Committee and Affiliate Executive
Directors, to better understand how movement bodies can be organised for
the future needs of our movement.

=== Hearing from you ===

The year ahead is going to require even more resilience. I mentioned a few
months ago
<https://meta.wikimedia.org/wiki/Wikimedia_Foundation/Chief_Executive_Officer/Updates/August_2024_Update#Rational_optimism>
that in tough moments, our global community always finds its way through.
That’s what the Wikimedia movement has been doing for nearly 25 years. Now,
when the world is really counting on us, we’ll need to come together even
more.

Last year, the Foundation’s leadership experimented with Talking: 2024
<https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Community_Affairs_Committee/Let%27s_Talk#October_2023_Update_and_Invitation_to_Talking:_2024>
as a way to reduce the barriers for anyone to ask for a conversation with
Trustees, me, or any of our executive leadership. We are continuing that
effort through “Let’s Talk
<https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Community_Affairs_Committee/Let%27s_Talk>”
and hope you will take up the offer if you would like to engage with any of
us.

In addition to the many other mechanisms for connection that Anusha
mentioned above, we will look for more opportunities to gather interested
volunteers and other stakeholders to help us think about how to respond to
the changes all around us (e.g., former Trustees, the Foundation’s annual
planning retreat this March, in-person and virtual community convenings,
Wikimania, etc.).

Finally, here is the agenda for tomorrow’s quarterly Open Conversation with
the Trustees
<https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Community_Affairs_Committee/2025-01-30_Conversation_with_Trustees>
if you would like to join.

Thank you for reading this far,

Maryana


Maryana Iskander

Wikimedia Foundation CEO
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