Hi Srikanth & everyone else,

This is a really good question and one that I've been thinking about and 
working on as we look at outreach in general.

From my discussions with various editors and my observing and participating in 
outreach sessions, I think the biggest challenge when we do outreach is "why to 
contribute".  Of course, "how to edit" is essential - but unless someone 
believes there is a strong enough reason to participate, it's unlikely they're 
going to get involved or stay involved after a couple of exploratory edits.  
From my conversations and readings, the motivators of existing editors are any 
or a combination (or variants) of "promoting free knowledge" or "sharing 
knowledge in general" or "improving education" or "passion for their languages" 
or "interest in a particular subject (e.g. astronomy or railways or 
butterflies.)  However, my opinion is that it is relatively complex to convey 
these in an initial outreach session.  It's best to motivate and train and 
support potential newbies to join the movement and community - and allow them 
to discover for themselves what is the inspiration for them (especially because 
it is likely to be unique to that individual.)

Personally, i think there are a number of really compelling answers to the 
"What's in it for me?" question - and I do want to share my take on it.  I'm 
dividing my answer into students and faculty/institutions.  (The tone I'm using 
is what can be used when actually answering the question.)  These answers are a 
little clinical and conceptual but I've found they work - and I believe they 
will provide an adequate incentive to try and learn a little bit more about 
editing and to hopefully become regular editors.

Academia - Students

It improves your writing skills.  Writing skills are essential when you move 
ahead in life either to do further studies or to work.  Our education system 
(unfortunately) doesn't adequately teach writing skills and we all struggle 
when we have to write a formal report or research paper.  When you move into 
the working world, you'll find that you can be as good as you are at your work 
but unless you are able to write those written reports properly, you'll always 
find it hard to succeed.
It will help your critical thinking.  Concepts like Neutral Point of View 
(which you will sometimes see in Wikipedia being referred to as NPOV) help you 
see all sides of a story.  In your future careers, you need to consider the 
pros and cons of anything - because only that way will you be a better 
professional.  If you're into software, look at the article on waterfall 
development model and how it looks at pros and cons.  If you're in economics, 
look at the article on the Euro bailout and see how it looks at all the 
multiple complex issues involved.  Very little in life is purely good or 
totally evil; we need to be neutral and consider all sides.  You will find this 
incredibly useful in both your personal and professional lives. This thinking 
will help you decide who to vote for in elections or which version of Lok Pal 
you support or  which IPL team to follow!  This thinking will help you 
understand your subjects even better.
It'll strengthen your research skills.  Editing a wikipedia article requires 
you to do a lot of referencing (or what wikipedia sometimes calls "citations".) 
 This means you need to look beyond just the wikipedia article and research 
online references and also go into that forgotten room called the library and 
look up books or journal.  This is a skill you cannot live without if you are 
writing a thesis or working on a research project.
It teaches you how to collaborate!   Editing wikipedia is magical.  You add 
some content and someone from some other part of the class or school or town or 
country or somewhere else in the world adds a little bit more and makes your 
contribution that much better.  The days of sitting alone under a tree and 
having an apple fall on your head and discovering gravity are over.  In today's 
world, we will need to collaborate to achieve anything.  If you're into 
biotechnology, you might be based in Hyderabad but the team you are part of 
might have someone in Scotland or Brazil- from a different culture and with a 
different accent - but you need to work together.  Wikipedia helps you learn 
how to collaborate!
It gives you a global audience of - literally, thousands!  If you submit a 
class report, the maximum audience is 2; 1 being you and 1 being your teacher.  
After your paper is marked, it will normally be thrown away.  If you edit a 
wikipedia article, it is there *forever* and the audience can be any number 
from the 500 million who read wikipedia every month!  You can show your article 
to you mother and grandfather and friends!  If you upload pictures to Wikimedia 
Commons, you will have an audience so much bigger than the 500 friends on 
Facebook who will see it.  So many more can see your talents and appreciate 
your work!
It'll boost your chances in admissions or scholarships or placements.  Imagine 
if you are a mechanical engineer and you are one of 100 students in your batch 
applying for jobs with the best engineering companies who come to campus.  
Everyone is likely to submit a resume saying they are the greatest engineer 
ever born - but it's difficult for any one to stand out and shine.  If you were 
to put a line in your resume that you have edited 5 articles on heating and 
cooling systems, there is a very high probability that this would jump out at 
the recruitment team of the companies and the will actually read your article 
(if they haven't already.)
It can be so much fun!  You can make new friends - from all over the world.. 
You can write about subjects that you are interested in (whether it is movies 
or your hometown or sarees or mythology  or cricket or whatever!) It think it 
is really important that we drive this message as passionately as we can 
because this is something that can resonate so loud and for so long!

Academia - Faculty & Education Institutions

Students with all the above result in much more motivated classes.  One thing 
that teachers constantly say is that they one thing they want is engaged 
students.  I've had teachers tell me that if they are in a class and they see 
their students involved and trying to learn and active, it is the best thing 
that can happen to them - and the rest of their day goes well!
It improves your individual and college's academic reputation.  In the Indian 
context where there is relatively lower emphasis on academic research papers by 
faculty members, supporting your students on Wikipedia articles helps you 
(rightfully) claim that you contributed to these articles.  That increases your 
academic standing and helps attract better students and faculty and 
partnerships and recruiting companies.
It supports the advancement of education - for students in your class and 
colleges and around the world.  You have devoted your lives to education and 
this is a great way of promoting it.

I wanted to share my perspectives because I really believe that the "why" needs 
to be addressed.

Thanks for starting a great message thread, Srikanth.

Nitika

On 18-Dec-2011, at 1:37 AM, Srikanth Ramakrishnan wrote:

> Subha, most of those bullies are editors with zero constructive edits
> or IP based vandals. Sadly.
> Erik, yes, I consider Giving to Wiki as giving back to Society. Thanks
> for the links. Time to read during my month long Wiki break.
> Ravi, Bala told me that physical outreach programs had very poor
> success rates. I concur with him.
> Prad, I agree. That's how Manish and I became friends. But still
> doesn't explain how to get new guys.
> 
> -- 
> Regards,
> Srikanth Ramakrishnan.
> Wikipedia Coimbatore Meetup on December 10th.
> http://meta.wikimedia.org/wiki/Meetup/Coimbatore
> 
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