Travis,
I fully agree.
The 2.4Ghz product is one that we have not used yet, but one we will need to
start using soon, based on the fact that we used all the 5.8 channels
available at many cell sites. 5.3G is good for expanding cells if for the
close in neighborhoods, but it just doesn't have the range needed for many
master cell site type applications. To get range, you need the 2.4Ghz
product. As you have shown Travis, the 2.4Ghz product is somewhat of a last
man standing 2.4Ghz product, and an excellent choice for WISPs.
My hope is that future development will follow suit.
The M5580 is not the single savior. Its possible that there may be range
issues, and noise issues based on using OFDM, in some environments. What I
like about the M5580 is it gives us the opportunity/option to have excellent
pricing for many new markets, that we'd never be able to touch without that
price point. For example residential, low or Free install markets. OR WISP
direct leasing. Its down tothe point where I could hold the lease for the
end user equipment, worked into monthly payment based on low CPE cost. Doing
the ROI on a spreadsheet, makes it a much safer model to get bank approval
for financing for large scale growth.
For example, Trangos Press release lists Triple play. Doing 30 mbps in a
small short range community network, could accomplish that, and using a
single smaller bandwidth backhaul to the site. Using Multicast and caching,
the low bandwidth backhaul would be enough to transport the Video to a
community devcie that then fed the homes individually/directly over the
higher capacity.
Then there is the 900mhz product
No comment based on my last scolding :-)
How many of your competitors will now switch and start installing Trango.
:(
Good point. This where early entry into the market comes in. IF you are
ready to go in a market, you are in a position to move faster and take the
market share today, before the competitors starts. This is whats going to
test, wether people that have the best broadcast sites, really have an
advantage for long term success. This is what will challenge WISPS to offer
good support, good pricing, anf fast expansion. Why would someone come to
compete, if it looked like a loosing battle to compete against you?
The bigger issue is keeping consumers from buying the gear. A $150 is still
in the price range for a residential build your own community thing. Thats
one of the reasons, its important for the AP cost not to drop to low. So its
not in the end user price range.
The strategy should be, start buying lots of units, and making lots of
sales, based on the new low price opportunity. Trango is taking care of us,
because they want us to succeed, and increase our volume. Its sorta like the
FCC giving us more leanient power rules, to see what we do with the
opportunity. Do we abuse them or use them well? Trango has to make a
profit, and its likely that they's continue selling product for half the
cost, if the volume did not increase. We need to grow our businesses, or
they'll find people that will. So indirectly the pressure is on us, to give
back, take advantage of the price point and grow our businesses. Thats the
way I see it. I think if we do it, they'll keep evolving their product to
our needs.
Tom DeReggi
RapidDSL & Wireless, Inc
IntAirNet- Fixed Wireless Broadband
----- Original Message -----
From: "Travis Johnson" <[EMAIL PROTECTED]>
To: "WISPA General List" <wireless@wispa.org>
Sent: Wednesday, January 18, 2006 10:47 PM
Subject: Re: [WISPA] TRANGO- changes history
Tom,
I agree with you 100%. However, there is still much to do.... the 5.8ghz
product was only the first step... we are currently deploying 60-70 of the
2.4ghz product per month... mainly because of the totally amazing distance
(15-20 miles is a no brainer... 25-30 miles is possible with a grid
antenna attached). We love the 2.4ghz product. Now we just need it
cheaper... not $149... even $250ish would be great. :)
Then there is the 900mhz product.... the "lifesaver" if there ever was
one... we now have over 400 customers deployed on 900mhz... customers that
we would not have gotten without a 900mhz product on the market. Same with
this product line... we need a $250ish CPE... :)
And, not to ruin the party on this thread, but you realize the downside is
now every little mom and pop shop can now afford Trango? How many of your
competitors will now switch and start installing Trango. :(
Travis
Microserv
Tom DeReggi wrote:
I'm not sure if everyone really truly realizes what has just happened.
It took an hour or two for it to really sink in, I think I must have been
in shock.
Last year when Betas were send out, they asked, how many we wanted to
buy, before they shipped.
This year, they just sent them, and I wasn't told the price.
Was it sorta like a restaurant with no prices on the menu?
Send us the gear to see how nice it is, and then tell us the big price
tag after we realized the advantages?
Think about it, Like a Fox, but will be able to do up to 30 mbps, cross
platform supported!
They jsut released a Fox-D2 for the low price point model. The M5580 was
likely going to have a bigger price tag, if I guessed.
What was it going to be, $300, $400, $500? When I heard $150 today, I
able shxt myself. I was blown away. I never expected it.
I remember three years ago, when everyone was talking about the 2 year
ROI on equipment, wishing that if they only had a $500 CPE! And one came,
thanks Trango. And then some people started getting greety and pushing
the limits, and said "If we only had a $300 CPE". And sure enough it
came. Thanks Trango. (Also a few others like Tranzeo releasing 2.4Ghz
for under $150). Some jerks actually had the nerve to then say, "if I
only had a $150 CPE!". It just plain got rediculously funny at that
point. Then Like Emeral would say "BAM!" Trango did it agin, "$150!!!!".
This is truly a defining moment in history. No NOT for a commodity WIFI
product, not for a 2.4Ghz product. But for a Commercial Robust WISP
product! Equivellent to what we easilly paid $500 for, less than a year
ago.
I was lucky to share an experience this past October at a Trango meeting.
After the reception, some of us stuck around to hang out. We were all
dreaming about what we needed, to be more successful and sell more
radios. Then out of nowhere "Z" gets all serious and asks "What If...we
had a $200 CPE?" We respond, "how much quantity would that take? 5000,
10,000?" Instantly, Travis is like, "at that price I'd commit to 5000,
1000 at a time." Then I was like, "I'd take 500". Etc, etc. Then we all
realized we were dreaming and drinking way to much wine, and called it a
night. CPEs were still $400 at that time, ya know. God what a poker
face! I thought Z was kidding! And the irony in it all, quantity 10,000
is not required! Just qty 30! And its only $150, not $200! I just don't
know what to say.
I don't know about you guys, but I'm not going to be in the tech room
tommorrow. I'm going to be in the marketing room, making new materials,
and crunching numbers. Our business plan may have just changed
overnight, with this recent Press release. Think about the potential!
The residential market is going to be broken wide open, with this
pricing. If I didn't have a box of M5580s sitting on my desk, I'd ask
somebody to pinch me, to make sure I wasn't dreaming.
Trango... Thanks!
PS. PLEASE, NOBODY SAY, " If I only had a CPE for $75", I don't think my
heart could take the results.
Tom DeReggi
RapidDSL & Wireless, Inc
IntAirNet- Fixed Wireless Broadband
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