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OK, I understand the concept.
It looks to me though, that most of the time we'll
not have the right to change page content. Even though it's being
delivered over our medium.
So I couldn't replace Ford car ads that no one here
cares about and insert the local Napa ads that they do care about.
I can't see this as a viable thing if I can't find
a way to sell local advertising that would show up whenever someone went to MSN
or Yahoo or Google or whatever.
----- Original Message -----
Sent: Thursday, March 09, 2006 1:05
PM
Subject: Re: [WISPA] Adzilla &
Revenue Streams
Blair, I feel your concern is a valid
one.
This is a basic twist of the walled network e.g.,
AOL uses. As within AOL's network portal and browser they would have their
paid advertisers' shown. As a dialup provider (97-2002), we did the same thing
using our own portal and custom browser of which the user would use. Our
free-based users would be locked into the portal but our paid users would not
be. If they went outside our portal using their browser of choice, we did
not control their end destination. Our TOS spelled out these terms.
Steering a customer away from a company's website
like Amazon.com and redirecting the HTTP request through an affiliate
channel, is not good practice in my opinion. I'm not saying this is the case
in point, but there are companies like Zango, 180 Solutions and others that do
this and cost many affiliates commissions when the software, (e.g., P2P) or
bundled software is installed on the customers machine using various
methods, such as an Active-X pop-up asking the user to install certain
software.
For an example, we fight click fraud everyday
that use these methods. When a user does a search on say Google and clicks on
an affiliate link, the user is redirected to another affiliate who would get
the sale if the customer purchased the advertised item or paid for the lead
generation.
Frank Muto
President/CEO
FSM Marketing
Group, Inc
----- Original Message -----
If I publish a web page, who
are you to modify it before displaying it to a user?
I'd start
getting annoyed if my web page displayed differently depending on whose
network it flows thru....
I also feel that this is a bad idea in
general because I think it could end up weakening the 'safe harbor'
provisions that protect us from liability over data content. We are
not censors. Beyond the monitoring needed to assure network integrity,
we do not monitor or censor our users in any way and we do not plan
to.
IMO, we should not modify the data flowing to the user in any way
without the express, informed consent of the user. If a user wants you
to censor, modify or block pages, fine.... if you wish to offer
that service. For liability reasons, we choose not to.
Eric
DaVersa wrote:
Agreed, but there is a free lunch...for the web publishers and ad
servers you allow to sell over your pipes.
Take the old example of the Internet as a highway. You've built a
highway (your wireless network) and people (your customers) pay to drive
on it. Along the way there are billboard advertisements (web ads.)
You collect nothing from the billboards that people view. In essence,
the advertisers get a free lunch from your highway.
Adzilla basically gives you the opportunity to place your own billboards
in front of those existing billboards so that you, as the highway
operator, can receive a revenue share.
Mark, I don't mean to pick on you here and I apologize if my replies
come off as arrogant or inappropriate in any way. I appreciate your
questioning and "devil's advocate" approach. These lists are certainly
good for digging through the facts.
Peter R. sent an email for those interested in participating in a
webinar. Also, an Adzilla exec will be at WISPNOG.
Respectfully,
Eric DaVersa
Vice-President, Business Development
NetLogix
OFFICE: 858.764.1998
CELL: 858.245.6702
FAX: 858.764.1982
[EMAIL PROTECTED]
-----Original Message-----
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]] On
Behalf Of Mark Koskenmaki
Sent: Wednesday, March 08, 2006 1:47 PM
To: WISPA General List
Subject: Re: [WISPA] Adzilla & Revenue Streams
"There is no free lunch."
this is the most concise, most accurate, and wisest words ever spoken,
on
the subject of economics.
North East Oregon Fastnet, LLC 509-593-4061
personal correspondence to: mark at neofast dot net
sales inquiries to: purchasing at neofast dot net
Fast Internet, NO WIRES!
------------------------------------------------------------------------
----
-
----- Original Message -----
From: "Eric DaVersa" <[EMAIL PROTECTED]>
To: "'WISPA General List'" <[email protected]>
Sent: Tuesday, March 07, 2006 3:34 PM
Subject: RE: [WISPA] Adzilla & Revenue Streams
The simple answer to that is "don't use that option." The ad
optimization is transparent and its basically free money. I usually
have to say it 3 times before ISPs start to understand the concept, so
in the interest of saving time...
It's free money, it's free money, and - you guessed it - it's still
free
money.
Eric DaVersa
Vice-President, Business Development
NetLogix
OFFICE: 858.764.1998
CELL: 858.245.6702
FAX: 858.764.1982
[EMAIL PROTECTED]
-----Original Message-----
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]]
On
Behalf Of Mark Koskenmaki
Sent: Tuesday, March 07, 2006 2:47 PM
To: WISPA General List
Subject: Re: [WISPA] Adzilla & Revenue Streams
North East Oregon Fastnet, LLC 509-593-4061
personal correspondence to: mark at neofast dot net
sales inquiries to: purchasing at neofast dot net
Fast Internet, NO WIRES!
------------------------------------------------------------------------
----
-
----- Original Message -----
From: "Eric DaVersa" <[EMAIL PROTECTED]>
To: "'WISPA General List'" <[email protected]>
Sent: Tuesday, March 07, 2006 8:57 AM
Subject: RE: [WISPA] Adzilla & Revenue Streams
For a Network Operator, you have some incredible new tools as part
of
the package. You have a GUI interface where you can insert
messaging
DIRECT TO THE DESKTOP. This means, "Dear Customer, your payment is
7
days past due, your account will be shut off if you do not pay
within
x
hours."
I think if I tried that with my customers, I would be losing, not
gaining,
customers. The notion of inserting something into thier data is...
too
intrusive for me to consider.
North East Oregon Fastnet, LLC 509-593-4061
personal correspondence to: mark at neofast dot net
sales inquiries to: purchasing at neofast dot net
Fast Internet, NO WIRES!
------------------------------------------------------------------------
----
-
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Blair Davis
AOL IM Screen Name -- Theory240
West Michigan Wireless ISP
269-686-8648
A division of:
Camp Communication Services, INC
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