Bob,
It's $9.50 per month per user, after only 50 days of evangelizing. Not
even the SBCs of the world are selling it for that. And as soon as
grandma Jones and Bob down the street figure out what's going on,
they'll sign up, too. So it will only be $4.16/mo. when they hit the
8,000 mark. Assume 2.77 persons per household (using Kissimmee census
data) and you have 10,108 households plus a guestimate of 2000
businesses (based on Kissimees 3900 business count). And maybe they'll
get 75% penetration (remember, the service is 'free'). Businesses would
be dumb not to use it at least as a backup connection. Some mom and pop
shops might be able to use it as the primary.
Now, consider that you're no longer dealing with households, but
individuals. I estimate about 65% are between ages 18 and 65. Let's
play dumb and say that nobody under 18 or older than 65 could make use
of it. That's 18,200 users. Plus, I think tourism is one of St. Clouds
biggest industries. Add them in as potential users. Plus, it's a bonus
to business travelers. If 75% of them subscribe, you have 15,000
accounts. That $4.16 drops to about $2. And, the access is mobile,
albeit spotty at this point. So, you don't pay T-mobile for their
hotspot, Sprint for EV-DO, and Bellsouth for DSL.
The city is the 1st in the country to offer free wi-fi citywide. #1,
'forefront', 'technologically friendly', 'advanced': these are coveted
adjectives. In what other way can a city be number one anymore? That's
a qualification that's hard to buy for $2.4m, even if it's not a perfect
system.
Brian Whigham
Yonder Networks
800-770-3421
706-534-1515
Census Data for Kissimmee:
http://quickfacts.census.gov/qfd/states/12/1236950.html
Bob Moldashel wrote:
3500 registered users using a network that costs $400K per year to
maintain!!! That's $114 per subscriber! Why not just pay to give
them DSL! LOL!!!!
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