If it deters a tire kicker from wasting our company's resources,
then I will be very happy. I don't believe it will deter anyone
who is seriously wanting our broadband service as they will
not be charged a site survey fee unless they decline service
following a successful site survey at their location.
If I forget, will someone please remind me in a couple months
so I can report back whether or not our new site survey policy
is successful or not. Sure will be nice if it works like your puppy
story. ;-)
Shannon D. Denniston, Co-Founder
KyWiFi, LLC - Mt. Sterling, Kentucky
"Your Hometown Broadband Provider"
http://www.KyWiFi.com
Call Us Today: 859.274.4033
===========================
$29.99 DSL High Speed Internet
$14.99 Home Phone Service
$19.99 All Digital Satellite TV
- No Phone Line Required for DSL
- FREE Activation & Equipment
- Affordable Upfront Pricing
- Locally Owned & Operated
- We Also Service Most Rural Areas
===========================
----- Original Message -----
From: "Tom DeReggi" <[EMAIL PROTECTED]>
To: "WISPA General List" <wireless@wispa.org>
Sent: Tuesday, October 10, 2006 10:45 AM
Subject: Re: [WISPA] Outsourced installations (KyWiFi LLC)
Its not that I don't understand or agree with your point of view, but I
just
question wether it will work based on unecessarily detering customers.
Its
hard enough getting someone willing to try wireless in the first place,
and
now you are saying that the odds of getting it aren't good enough to to
risk
your $29. If trying to get their business isn't worth $29 to you, They
may
not even bother to subscribe.
On the flip side, if your business is like mine, and you focus on
Business
and sure things, the lost residential business may not be a bad thing, if
it
just isn;t financially viable to go after with money at risk.
It also could end up working th opposite. You are establishing value for
your time. Possibly preventing other from abusing/taking up your time in
the
future. And when you set a value, people recognize it as more valuable
and
want it more.
It goes back to my puppy story. I put an add for free puppies in the
paper,
and nobody called. The next week I put an add Puppies only $25, and sold
every one of them the first day the paper was out.
I'm interested in seeing how it plays out for you over time, charging the
survey fee. Let us know as the plan progresses.
PS. This is also a factor of wether you are in a underserved or served
area.
There is more demand in an underserved area. In my urban market, everyone
offers everything for free.
Tom DeReggi
RapidDSL & Wireless, Inc
IntAirNet- Fixed Wireless Broadband
----- Original Message -----
From: "KyWiFi LLC" <[EMAIL PROTECTED]>
To: "WISPA General List" <wireless@wispa.org>
Sent: Tuesday, October 10, 2006 7:57 AM
Subject: Re: [WISPA] Outsourced installations (KyWiFi LLC)
I think those who decline our service following a successful site
survey are just tire kickers. They almost always tell our subcontractor
that they "will speak to the wife and get back to us" or they were
merely "wanting to see if our service was available in their area".
People of this stature waste our time and resources, they are the ones
that we need to avoid from the get go in order to optimize our company's
efficiency. I do not feel that we should punish ethical customers by
charging an inflated installation fee to subsidize our site survey
expenses
incurred by the tire kickers. We've decided that we are going to require
a signed site survey request form with payment authorization prior to
the
site survey being performed and those who decline service following a
successful site survey WILL BE billed the applicable site survey fee. If
they are serious about obtaining our service, they will find a fax
machine
or scanner to return the signed document to our company. Feel free to
follow-up with me in a couple of months to see how this new policy is
working for our WISP. BTW, the other WISP in our area is charging
$75 - $150 for a site survey fee. The word on the street is that they
are
adding 4 - 5 new subscribers per day but I find this very hard to
believe
because we are only adding 4 - 5 per week but our coverage area is
more limited than their's. They are also charging $300 - $500 in upfront
installation/CPE fees compared to our $99 upfront fee. When their
company was planning expansion into our area, my partner and I hosted
a conference call with their two owners and they told us point blank,
"people will pay us whatever we charge them because we are their
only option." This is just the opposite of how my partner and I approach
our WISP, we did not get into this business to get rich, we simply
wanted
to offer a better service (for less) to the communities we service.
We're
not the type of company who's strategy involves taking advantage of
people but if someone wants something (a site survey for instance), they
need to pay for it because it's the fair thing to do being that it does
require
time, labor and other expenses. For now, we're just going to enforce the
site survey fee for those who are disrespectful of our resources (i.e.
those
who decline our service following a successful site survey). Time will
tell.
Shannon D. Denniston, Co-Founder
KyWiFi, LLC - Mt. Sterling, Kentucky
"Your Hometown Broadband Provider"
http://www.KyWiFi.com
Call Us Today: 859.274.4033
===========================
$29.99 DSL High Speed Internet
$14.99 Home Phone Service
$19.99 All Digital Satellite TV
- No Phone Line Required for DSL
- FREE Activation & Equipment
- Affordable Upfront Pricing
- Locally Owned & Operated
- We Also Service Most Rural Areas
===========================
----- Original Message -----
From: "Peter R." <[EMAIL PROTECTED]>
To: "WISPA General List" <wireless@wispa.org>
Sent: Monday, October 09, 2006 7:56 AM
Subject: Re: [WISPA] Outsourced installations (KyWiFi LLC)
It seems more likely that Blair is disqualifying his prospects before
spending money on a site survey.
One of the best sales skills is the ability to DQ prospects early - it
saves the sales guy and the company time and money.
If the site survey for the prospect comes back positive, what are the
objections?
Are you creating a response for each objection?
How are you presenting the site survey results?
Is it an enthusiastic delivery like The Irrestible Offer or is it flat?
"Wonderful! Right now you have a chance to get our broadband service.
In just 2 days we will have you surfing the web on a safe, reliable and
fast platform."
- Peter
RAD-INFO, Inc.
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