My experience selling broadband to rural dialup customers mirrors this. I've found that in areas where I am the SOLE option, I get about 30 to 50% take rates. I get about 75% of the 'net user. However, about 25% or so, of those who use internet will remain on dialup and will not pay $10 more per month to get off it. I am unable to determine if the money is really the issue, or if they just don't care, becuase interent is so unimportant to them. The rest... generally do not have computers. I have approached people in half million dollar custom new homes, and they tell me they don't have a computer.
I offer a $25/mo service level and about 10% of my customers use it. I call it a dialup replacement @ roughly 300kb/sec (faster than the 256k dsl that used to offered here), yet nobody has wanted it for roughly 2 years. Some are starting to ask for higher than 2M levels and would pay up to 50 or 60 / mo for it. ++++++++++++++++++++++++++++++++ <insert witty tagline here> ----- Original Message ----- From: "Stephen Patrick" <[EMAIL PROTECTED]> To: "WISPA General List" <wireless@wispa.org> Sent: Friday, July 04, 2008 3:50 PM Subject: [WISPA] Users Still Cling to Dialup > FYI > Interesting, > > http://www.dailytech.com/Users+Still+Cling+to+Dialup/article12283.htm > > http://www.newser.com/article/D91M6BCO1.html > > Small quote from that > > "The survey does illustrate a concern that some Americans want broadband > but can't get it, denying them opportunities to work online or take > classes online. Of the rural Americans on dialup, 24 percent said they > would upgrade if it was available in their area, whereas only 11 percent > of suburban users in areas of non-availability and 3 percent of urban > users would upgrade." > > Regards > > Stephen Patrick > ====================================== > CABLEFREE > CableFree Solutions Ltd, > Holly House, St. Clare Business Park, 22 Holly Road, > Hampton Hill, Middlesex, TW12 1QH, UK > Tel: +44(0)20 8941 7975 > Fax: +44(0)20 8941 2410 > Web: www.cablefreesolutions.com > Email: [EMAIL PROTECTED] > ====================================== > CAUTION - This message is confidential and may contain privileged > information intended only for the use of the addressee named above. If you > are not the intended recipient of this message you are hereby notified > that > any use, dissemination, distribution or reproduction of this message is > prohibited. If you have received this message in error please notify > CableFree Solutions immediately. Any views expressed in this message are > those of the individual sender and may not necessarily reflect the views > of CableFree Solutions Ltd. > > > > > > -------------------------------------------------------------------------------- > WISPA Wants You! Join today! > http://signup.wispa.org/ > -------------------------------------------------------------------------------- > > WISPA Wireless List: wireless@wispa.org > > Subscribe/Unsubscribe: > http://lists.wispa.org/mailman/listinfo/wireless > > Archives: http://lists.wispa.org/pipermail/wireless/ -------------------------------------------------------------------------------- WISPA Wants You! Join today! http://signup.wispa.org/ -------------------------------------------------------------------------------- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
