We door hang. For sure links, we hang a flyer on their door on the OUTSIDE of their mailbox.... Never the inside, bad mojo with the post office by putting INSIDE the box. We use the circle sticklers by Avery and print them up on the laser printer. Essentially..... FREE!
As Blair condensed, Newspaper sucks,. Road signs, forget about it. Direct mail, $$$............ Tried billboards ONCE, YIKE$! The door hanging gives us the biggest bang for the buck by far. I like cheap. From: wireless-boun...@wispa.org [mailto:wireless-boun...@wispa.org] On Behalf Of Blair Davis Sent: Monday, September 20, 2010 11:48 PM To: WISPA General List Subject: Re: [WISPA] Most effective Marketing / Advertisement for us... Newspaper -- 1 ... 24 weeks... 2 responses road signs -- 5 if by this you mean yard signs like real estate agents use Direct mail -- 9 But see below... demo trucks -- never tried billboards -- never tried word of mouth -- 9 We started direct mail this year... But we do it differently than many. we drive by and record addresses and rate them as low cost, medium cost or high cost install. Then we mail pre-qualified for service flyer's to all the low cost ones offering $50 off the install good for 2-4 weeks. The response rate is around 4% Marco Coelho wrote: What have been the most effective Marketing or Advertising tools some of you have used? Rated 0-10, 0 being worst, 10 being Best For us: Newspaper Advertisement -- 0 Road Signs -- 7 Direct Mail -- 2 Demo Trucks -- 5 Billboards -- 3 Word of Mouth -- 7
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