I looked into this a few years ago because of prior indexing problems
with a news site, however webdude has it 100% correct. Pretty much
all search engines support dynamic URLs now, since more and more
sites are moving that way (so spider technology had to be reworked
for the search sites to remain relevant) so it's not an issue. And SE
companies are a waste of time and money - you can do it for yourself
or your clients with a little bit of effort - keywords, titles and
text placing are the key factors and if you get those right and in
certain cases pay a minor amount with Google and LookSmart then
you'll get your top ratings. There are other things which you can
learn that will drive traffic to a site but just focus on main
things and you'll succeed. And if you have localised sites, get
directory listings with the local Yahoos (free), and use localised
keywords.
I currently have 3 web sites that rank #1 for about 20 key phrases.
Most all of the URLs on these sites use ?. In the past, these urls
were rejected, but no more. I was in the same boat as you when
trying to figure out whether to use these types of urls. Google
several years ago started to accept them and the rest of the major
search engines followed suite.
p.s. I have never payed for any inclusion for any of the search
engines exept for the verisign surelist which costs 39.00 per year.
The reason I do that is because their list of submissions includes
the search engines that are not weighted by google. Google is the
hardest nut to crack, but once listed well there, it trickles to the
other engines. Google's weight influenses, Yahoo, MSN, Netscape,
AOL, and about 6 or 7 other major engines.
Nor have I ever paid for another company to show me how to optimize,
gather reciprocal links, write my code, buy key phrases or words,
etc, etc etc... All this can be done by you. One of my companies was
paying 800.00 per month for 15 months with no results. That's pretty
hefty. Thay bought keywords and was strung along. They were told by
the SE company that they were just about to make the first page.
Lots of money spent -- no results. I have them at #1 right now for a
set of 7 keyphrases and they are very happy. Another one of my
companies paid 30,000 (yes that's thirty-thousand) dollars to an SE
company. Be very careful, most of them are a rippoff.
A good test...
Go to the Search Engine Key Phrase Placement Company's web site and
look at thier key phrases on their home page. Now take those key
phrases and look them up on Google. If that company is not on the
first 10 pages, drop em. They won't be able to help you. I know this
after years of trial and error and my clients using these SE
companies....
Just my .02
I was just talking to a Search Engine Key Phrase Placement Company I
contract with. He threw a term at me that I am unfamiliar with "Mod
Rewrite". He further explained that this shortened the URL (removed the ?),
maybe the session id.
This strategy is supposed to gain better search engine placement.
Any thoughts or information on how you do this?
Thanks
Steve Fogelson
Internet Commerce Solutions
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Garth Penglase
Broadband Media
http://bbmedia.com.au
ph: 0500 527 000
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