[EMAIL PROTECTED] wrote:
If you want to look at things from that angle, then we have to make a
split between what the user wants - news, information, entertainment,
etc.
what the commissioner wants,
and what the search engines want.
All sites on the web arguable fall into one of three categories:
Hobby sites,
Businesses,
Promotional sites (for businesses mainly)
Web Apps, Teaching sites, intranets, social networking???
NB The difference between the latter two may not be obvious to the
end-user - it is a business decision made by the owner.
For sites that do fall into the latter category, whether or not they
carry news items, the site is NOT 'about the news' it is about promoting
the larger business.
Clearly every site needs to make the right balance between the needs of
the users, the owners and the search engines, but any suggestion that
this can be covered by a single sweeping, blanket statement is a
surprise from someone with your reputation and experience.
Regards,Mike
-----Original Message-----
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of Stuart Foulstone
Sent: Friday, May 30, 2008 9:37 AM
To: wsg@webstandardsgroup.org
Subject: RE: [WSG] Marking up company logo
But the Webpage (or the entire site for that matter) is not be
about "The Sun" or "The Times" - it's about the news. And the
news is what the user is looking for.
Stuart is talking from the perspective of SEO. It would be desirable for
a website like 'the times' to be the top result when you google 'news'.
You're right that it depends on context. Lea and I think Ben Buchanan
mentioned that they use <h1> for company name on the home page which is
an excellent idea. Think about it, unless the company/website name has
absolutely nothing to do with what it does then for a home page the
company name is key. Especially so for well known brands or for any site
that wants to be found by name and not just through it's normal content.
Some sites have only a home page and hidden content that requires
registration eg. facebook.
I still think using hCard markup for the website name and logo is a good
alternative to add to this argument.
-Rob
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