Do a search for something small to medium scale, for instance a
doctor's surgery, a restaurant, a musician, a theatre etc. (I guess a
large proportion of internet searches are for things like this). Now
have a look at the number one entry returned in your search engine and
examine the head. In my experience it probably won't have any meta
data, and yet there it was at the top of the list.
There is so much great content out there presented in terrible ways
and the success of search engines is that they are able to
interoperate all that mess and return relevant results to people's
searches. Part of me feels that most SEO is a bit of a waste of time -
if you have good content, the search engines are clever enough that
they will find it. I am not saying that you should put barriers
between your content and the search engines, but maybe all the time
and effort you spend forming the correct keywords would be better
spent improving the quality of your content.
Andy
--
a...@universalsprout.com
Andrew Stewart
London :: +44(0)7900 245 789
Sydney :: +61(0)416 607 113
www.universalsprout.com :: websites that sprout
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