Thanks for all the good advice, I appreciate that. Hopefully it is not going
too far off topic if I ask one more SEO related question.
What do you think of shadow web sites? This is something that has been
offered to this customer by a major company.
These shadow sites use a generic domain name, containing the customer's key
words, and when someone clicks on it, it brings up the shadow web site which
contains details of all the services the company offers. If they go to the
bottom of the page, there is a link to the company's main web site.
To quote from what they say "now as you can see we just mirror your main
site so they look the same and people know it's the same company, this gives
you more exposure, more shop windows and helps with the SEO."
I have already recommended against this as this is a practice specifically
mentioned in the Google Webmaster Guidelines as something that should be
avoided, and which could therefore harm your chances of being found in
Google searches. Other search engines have also in the past specified that
this practice is not recommended.
You can see this in the following page from Google -
http://www.google.com/support/webmasters/bin/answer.py?answer=35769
It says near the bottom under Quality guidelines - specific guidelines:
Don't create multiple pages, subdomains, or domains with substantially
duplicate content.
I'd still be interested in your thoughts on this practice.
Regards,
Stephen
----- Original Message -----
From: "Stuart Foulstone" <stu...@bigeasyweb.co.uk>
To: <wsg@webstandardsgroup.org>
Sent: Thursday, April 21, 2011 1:37 PM
Subject: Re: [WSG] Title tags - site name then keywords?
Hi,
Search engines are "blind" readers - design for accessibility.
Each page on the Website should be on a specific topic (except,
perhaps,for the Homepage). Put the topic first in the title tag, so that
it is easily identifiable from the other pages.
The top header in the page content should also relate to the topic.
The "keywords" you wish to obtain search engine results for, for any
particular page, are presumably the page topic.
Stuart
On Tue, April 19, 2011 8:30 pm, Stevio wrote:
When it comes to search engine optimisation, are you better to list the
site
name/business name first in the title tag, and then keywords, or the
other
way round?
e.g. ABC Engineering Ltd - Steel Fabrication, Pipework, Welding
or
Steel Fabrication, Pipework, Welding - ABC Engineering Ltd
Are you likely to do better in search engines with the keywords first in
the
title tag?
Thanks,
Stephen
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