Isn't the Youth League driving a campaign against alcohol and drugs..?? And why on earth would a political party be endorsed with such a controversial product (alcohol), if this is true, it honestly doesn't make sense....??
On Sat, Jan 30, 2010 at 6:50 AM, Dominic Tweedie <[email protected]>wrote: > > [image: SaturdayStar.gif] > > > *ANC whisky deal* > > *A toast to the good life as party mixes business with pleasure* > > > *Kashiefa Ajam, Front Page, Saturday Star, Johannesburg, 30 January 2010* > > Top international whisky Chivas Regal is on the verge of becoming preferred > whisky supplier of choice to the ANC - and its youth league. > > Last week, its bid took a giant step forward after it inadvertently > sponsored presidential spokesman Zizi Kodwa's lavish 40th birthday bash at > the exclusive Sandton nightclub, Taboo's. > > Chivas management claim they received a concerned call from the nightclub > management two days before Kodwa's Friday night bash, to be told the club > had double-booked Chivas Regal's "living with chivalry" brand awareness > party with Kodwa's bash. > > Eyeing a unique marketing opportunity to break into South Africa's black > elite, the premium whisky distiller suggested the club combine the two > parties. The bash was punted as the social event of the year and was > attended by the who's who of the ANC and the entertainment industry. > > Partygoers included socialite Khanyisile Mbau, Generations actress Sophie > Ndaba, DJ Sbu and kwaito trio TKZee. > > Politicians who attended included ANC Youth League leader Julius Malema, > who is notorious for his upmarket tastes; Deputy Police Minister Fikile > Mbalula; and Deputy Minister of Arts and Culture Paul Mashatile. > > A spokeswoman for the public relations company for Chivas, who refused to > be identified, told the Saturday Star yesterday that is was simply a > business deal. > > "They are drinking whisky and Chivas wants to be the whisky that they drink > - instead of the opposition, Johnnie Walker." > > The publicist stressed, though, that the deal would not see Chivas > endorsing the ANC in any way, or sponsoring its events with free whisky. > > "We are an international brand. We would never endorse the ANC, or any > other political party in the world for that matter. I mean, what kind of > message would that send to our customers? And also, we don't want to > alienate anyone. > > "If the deal is concluded, the ANC will still have to buy the whisky, just > like everyone else," the publicist said. > > A source, meanwhile, said that after Kodwa's party, Chivas had approached > Luthuli House to suggest that the distiller and the governing party enter > into a marketing deal. > > "The deal will entail the (governing) party buying the whisky at discounted > prices at its functions and allowing Chivas to raise their marketing stands > at ANC functions and rallies," the source said. > > Chivas Regal has invested more than R700 million in its "Living with > Chivalry" global campaign to emphasise the merits of chivalry. > > Chivas Brothers is the premium Scotch whisky and gin business of Pernod > Ricard, a world leader in alcoholic beverages. > > The chivalry campaign, says Pernod Ricard, celebrates and personifies the > concepts of brotherhood, honour, class and sophistication, and is targeted > at aspirational, discerning and upwardly mobile men aged between 28 and 40. > > ANC spokesman Jackson Mthembu could not be reached for comment last night, > while his colleague Ishmael Mnisi claimed he "doesn't have a clue about a > whisky deal". > > Kodwa, meanwhile, has also denied that he knew anything about a deal with > Chivas. > > This is not the first time the ANC has been approached to give companies > access to its influential membership. > > It allowed Nic Wolpe, the son of anti-apartheid struggle legend Harold > Wolpe, to sell 30 stalls at a reported cost of R5 million apiece to > businesses in a luxury tent, dubbed the "Network Lounge", with alcohol and > cigars on offer, metres from the ANC's main plenary hall at its watershed > conference in Polokwane in 2007. > > "It's very, very expensive and top class, but I cannot give out the > figures," Wolpe told the Mail & Guardian at the time. > > Earlier this month, the ANC revealed that it was selling leather jackets. > Priced between R1 620 and R1 944, there are 19 styles to choose from, many > of which are either neon green or canary yellow, or a combination of the > two. > > President Jacob Zuma even danced in one of these jackets - in a style > called "The President" - at the ANC's victory party in front of Luthuli > House in Joburg in April last year. > > Daryl Swanepoel, co-convener of the ANC's Progressive Business Forum, has > said the range of jackets, all made with genuine leather, were part of a > series of marketing items sold by the ANC to promote its identity. > > > - *From: http://www.thestar.co.za/index.php?fArticleId=5332289 * > > > > -- > You are subscribed. 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