Cde, Has this been confirmed or are we just taking it as the media puts it.
On Sat, Jan 30, 2010 at 1:13 PM, Gugu Ndima <[email protected]> wrote: > Isn't the Youth League driving a campaign against alcohol and drugs..?? > > And why on earth would a political party be endorsed with such a > controversial product (alcohol), if this is true, it honestly doesn't make > sense....?? > > > > > > On Sat, Jan 30, 2010 at 6:50 AM, Dominic Tweedie < > [email protected]> wrote: > >> >> [image: SaturdayStar.gif] >> >> >> *ANC whisky deal* >> >> *A toast to the good life as party mixes business with pleasure* >> >> >> *Kashiefa Ajam, Front Page, Saturday Star, Johannesburg, 30 January 2010* >> >> Top international whisky Chivas Regal is on the verge of becoming >> preferred whisky supplier of choice to the ANC - and its youth league. >> >> Last week, its bid took a giant step forward after it inadvertently >> sponsored presidential spokesman Zizi Kodwa's lavish 40th birthday bash at >> the exclusive Sandton nightclub, Taboo's. >> >> Chivas management claim they received a concerned call from the nightclub >> management two days before Kodwa's Friday night bash, to be told the club >> had double-booked Chivas Regal's "living with chivalry" brand awareness >> party with Kodwa's bash. >> >> Eyeing a unique marketing opportunity to break into South Africa's black >> elite, the premium whisky distiller suggested the club combine the two >> parties. The bash was punted as the social event of the year and was >> attended by the who's who of the ANC and the entertainment industry. >> >> Partygoers included socialite Khanyisile Mbau, Generations actress Sophie >> Ndaba, DJ Sbu and kwaito trio TKZee. >> >> Politicians who attended included ANC Youth League leader Julius Malema, >> who is notorious for his upmarket tastes; Deputy Police Minister Fikile >> Mbalula; and Deputy Minister of Arts and Culture Paul Mashatile. >> >> A spokeswoman for the public relations company for Chivas, who refused to >> be identified, told the Saturday Star yesterday that is was simply a >> business deal. >> >> "They are drinking whisky and Chivas wants to be the whisky that they >> drink - instead of the opposition, Johnnie Walker." >> >> The publicist stressed, though, that the deal would not see Chivas >> endorsing the ANC in any way, or sponsoring its events with free whisky. >> >> "We are an international brand. We would never endorse the ANC, or any >> other political party in the world for that matter. I mean, what kind of >> message would that send to our customers? And also, we don't want to >> alienate anyone. >> >> "If the deal is concluded, the ANC will still have to buy the whisky, just >> like everyone else," the publicist said. >> >> A source, meanwhile, said that after Kodwa's party, Chivas had approached >> Luthuli House to suggest that the distiller and the governing party enter >> into a marketing deal. >> >> "The deal will entail the (governing) party buying the whisky at >> discounted prices at its functions and allowing Chivas to raise their >> marketing stands at ANC functions and rallies," the source said. >> >> Chivas Regal has invested more than R700 million in its "Living with >> Chivalry" global campaign to emphasise the merits of chivalry. >> >> Chivas Brothers is the premium Scotch whisky and gin business of Pernod >> Ricard, a world leader in alcoholic beverages. >> >> The chivalry campaign, says Pernod Ricard, celebrates and personifies the >> concepts of brotherhood, honour, class and sophistication, and is targeted >> at aspirational, discerning and upwardly mobile men aged between 28 and 40. >> >> ANC spokesman Jackson Mthembu could not be reached for comment last night, >> while his colleague Ishmael Mnisi claimed he "doesn't have a clue about a >> whisky deal". >> >> Kodwa, meanwhile, has also denied that he knew anything about a deal with >> Chivas. >> >> This is not the first time the ANC has been approached to give companies >> access to its influential membership. >> >> It allowed Nic Wolpe, the son of anti-apartheid struggle legend Harold >> Wolpe, to sell 30 stalls at a reported cost of R5 million apiece to >> businesses in a luxury tent, dubbed the "Network Lounge", with alcohol and >> cigars on offer, metres from the ANC's main plenary hall at its watershed >> conference in Polokwane in 2007. >> >> "It's very, very expensive and top class, but I cannot give out the >> figures," Wolpe told the Mail & Guardian at the time. >> >> Earlier this month, the ANC revealed that it was selling leather jackets. >> Priced between R1 620 and R1 944, there are 19 styles to choose from, many >> of which are either neon green or canary yellow, or a combination of the >> two. >> >> President Jacob Zuma even danced in one of these jackets - in a style >> called "The President" - at the ANC's victory party in front of Luthuli >> House in Joburg in April last year. >> >> Daryl Swanepoel, co-convener of the ANC's Progressive Business Forum, has >> said the range of jackets, all made with genuine leather, were part of a >> series of marketing items sold by the ANC to promote its identity. >> >> >> - *From: http://www.thestar.co.za/index.php?fArticleId=5332289 * >> >> >> >> -- >> You are subscribed. This footer can help you. >> Please POST your comments to [email protected] or reply to >> this message. >> You can visit the group WEB SITE at >> http://groups.google.com/group/yclsa-eom-forum for different delivery >> options, pages, files and membership. >> To UNSUBSCRIBE, please email [email protected]. >> You don't have to put anything in the "Subject:" field. You don't have to >> put anything in the message part. All you have to do is to send an e-mail to >> this address (repeat): [email protected] . >> > > > > -- > Gugu Ndima > +27 76 783 1516 > > -- > You are subscribed. This footer can help you. > Please POST your comments to [email protected] or reply to > this message. > You can visit the group WEB SITE at > http://groups.google.com/group/yclsa-eom-forum for different delivery > options, pages, files and membership. > To UNSUBSCRIBE, please email [email protected]. > You don't have to put anything in the "Subject:" field. You don't have to > put anything in the message part. All you have to do is to send an e-mail to > this address (repeat): [email protected] . > -- You are subscribed. This footer can help you. Please POST your comments to [email protected] or reply to this message. You can visit the group WEB SITE at http://groups.google.com/group/yclsa-eom-forum for different delivery options, pages, files and membership. To UNSUBSCRIBE, please email [email protected] . You don't have to put anything in the "Subject:" field. You don't have to put anything in the message part. All you have to do is to send an e-mail to this address (repeat): [email protected] .
<<clip_image001.gif>>
