New Age2.png Bold plans for SABC TV Public broadcaster announces local content policy for its three channels as early as July 1 Siyabonga Sithole, The New Age, Johannesburg, 6 June 2016 Last week was yet another big week for the SABC as the public broadcaster announced sweeping changes that will take the South African television industry by storm as early as July 1. After forging ahead with the 90% local content policy across all its 18 radio stations, SABC chief operating officer Hlaudi Motsoeneng has his sights on extending 80% local content on the public broadcaster's three television channels as well as the three new ones that are being launched. Motsoeneng was in the company of his team made up of chief executive officer Jimi Matthews, head of television Verona Duwarkah, head of radio Leslie Ntloko and others when he made the announcement at M1 Studios in Auckland Park on Tuesday. SABC3 First up is SABC3, which is dominated by foreign content. "When I switch on the TV to SABC3 I do not feel that I am South African. There is too much American content on this channel. This can't be right in our country," Motsoeneng told those gathered at M1 Studios. "We want R1.7bn of the R2bn that Arthur Mafokate was talking about to remain here. We will give them 10% because we want to know what is happening in other countries." Stars such as Khanyi Mbau, Pearl Modiadie, former Generations cast members Winnie Ntshaba and Sophie Ndaba, television presenter and singer Ntombi Mzolo, choreographer Somizi Mhlongo and record label boss Arthur Mafokate, among others, were unveiled as the public broadcaster's new top talent. "This month is action month and we are taking the SABC to another level," Motsoeneng said. Unapologetic "We remain unapologetic about 90% local content on all our platforms. For us to develop local talent we need people like Somizi Mhlongo and all those who are here to provide us with high-quality content." Motsoeneng said he wanted his staffers to sing the same song as he. "If you are an SABC employee you must walk like me and talk like me. You can't take left when I take right," he said. With radio having begun the pro-local-content journey more than three weeks ago, head of television Verona Duwarkah said the SABC had put aside R600m to boost the decision to have 90% of its content on both radio and television locally produced. "We have set aside a budget for aspiring local content producers, specifically to create content in various South African languages in the provinces," Duwarkah said. "We have already trained more than 23 content producers. The plan is to roll out the skills development to 60 individuals so that they can develop content in their regions in the languages that are dominant in those regions." [More.] [email protected] From: http://tnaepaper.co.za/DRIVE/main%20edition/06062016/epaperpdf/26.pdf -- -- You are subscribed. This footer can help you. Please POST your comments to [email protected] or reply to this message. You can visit the group WEB SITE at http://groups.google.com/group/yclsa-eom-forum for different delivery options, pages, files and membership. To UNSUBSCRIBE, please email [email protected] . You don't have to put anything in the "Subject:" field. You don't have to put anything in the message part. All you have to do is to send an e-mail to this address (repeat): [email protected] . --- You received this message because you are subscribed to the Google Groups "YCLSA Discussion Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To post to this group, send an email to [email protected]. Visit this group at https://groups.google.com/group/yclsa-eom-forum. To view this discussion on the web, visit https://groups.google.com/d/msgid/yclsa-eom-forum/006c01d1bfbf%24f8723cb0%24e956b610%24%40com. For more options, visit https://groups.google.com/d/optout.
