The Anarchist in the library
  Business World | Nov 03, 2005
  See related pix and illustrations at: 
  http://www.businessworldindia.com/issue1/indepth03.asp#

Siva Vaidhyanathan is not quite the anarchist he believed he was 
initially. Although he declares that he shares many of their values, 
he does not subscribe to their tactics and strategies. As for the 
oligarchs, this assistant professor of culture and communications at 
New York University says he has almost nothing in common with them. 
The oligarchs (corporations, governments and global institutions) 
are those clamping down on cultural freedom through copyrights, 
while the anarchists (educators, civil libertarians, artists and 
hackers), are striving to keep it free. It is these two factions 
that are shaping the digital revolution, according to Vaidhyanathan, 
whose latest book, The Anarchist in the Library, is an examination 
of the information arms race under way. 
Long before the authors and publishers filed their lawsuits against 
the Google Print Project, Siva Vaidhyanathan had begun to worry 
about the fallout of such an initiative. The professor has been 
warning that Google's plan would have sparked a copyight meltdown, a 
meltdown that would not have ended well for readers, libraries, or 
the Internet. In an interview with BW's Latha Jishnu during a visit 
to Delhi earlier this year, Vaidhyanathan explained why. 

Why is Google Print a cause for concern? 
Google concerns me because it serves the best interests of Google: 
it does not necessarily serve the best interests of school children 
in South Africa, or school children in California for that matter. 
We'd be better off if we invested in library systems at a national 
and global level rather than expecting Google to do the job for us. 
India, in fact, should be investing a lot in strengthening its 
public libraries. 

Google's credentials are good.
Google is fascinating, brilliant, a great company, one of my 
favourites. But it is still a company and doesn't represent my 
interests. I am concerned that we are increasingly at the mercy of 
Google. So far it has been benign; very little harm comes from 
Google. But I fear if we rely on it too much, if we decide we don't 
need libraries because we have Google, we are going to enter a dark 
age. 

You mean governments and public institutions will just sit back and 
do nothing?
That's precisely the danger, the idea that we don't have to do 
something because Google will. It's a great mistake. Google is going 
to digitize all of these texts but they are texts in the public 
domain. That doesn't solve certain problems –that most schools in 
the world don't have access to any library and that many works of 
the 20th century are still locked under copyright and will be 
inaccessible. It doesn't help that library budgets are shrinking in 
general and they can't buy new books. 

 
 
"Digitisation and networking have helped to stir up all kinds of 
messes," says Vaidhyanathan in his latest book 
 
Are you saying we should not have such a facility at all?
I would prefer that we focus on the distribution of information. 
Google is offering us an open archive to public domain works. I'd 
rather have that than not have it. But we should not make the 
mistake of thinking that this is the solution to our need for a 
global library. 

Why is the library so important? 
A library is an ideal model for information distribution. It is free 
but not radically free. It is open but reasonable. It is ordered, 
organized, imperfect but essential. We make a big mistake if we 
think that we can use information that's as wild as the ocean. 
Information is only useful if we can make sense of it, if we can 
order it and if we can choose what to use and what not to use. If 
you look at the worldwide web it's too diffused, too chaotic to be a 
library just now. To some extent Google is organising the Web but it 
is still not a library.

You believe that copyright goes on for too long, specially in the 
US, and it sets the trend. What would you consider a reasonable time 
for copyright? 
It's a difficult decision and in the past ten years we have not been 
able to ask that question in a serious way. The US and Western 
Europe have just gone along with whatever Hollywood has asked for. 
Hollywood says we want copyright to last for 95 years. Hollywood 
says we would like copyright to extend to as many media forms as 
possible. Hollywood has a lot of political power. People in 
Washington, London and Brussels listen to them, and no one stands up 
to them. These are multinational companies; it's not simply an 
American protectionist idea.

So what can be done?
For the past six years this growing movement of critics of the 
copyright machine has been striving to identify allies, broaden the 
movement and establish a vocabulary that can serve as a counter 
balance to what Hollywood. We are in the process of forging a 
political movement that can stand up to Hollywood, to Microsoft, to 
the big publishers. It's a long shot. What's at stake is the 
vibrancy of culture and democracy. 

Have you come to any agreement on how many years copyrights should 
last? 
We have not come up with a set global agenda. We have been trying to 
stop the global standardisation of intellectual property, trying to 
stop certain specific efforts like database protection. 

Why is copyright so important? 
It is one of a variety of policies that affect both culture and 
democracy. It's part of a larger matrix of culture and information 
policies. We cannot fashion just systems if we examine it 
separately, if we don't understand how these issues interact with 
each other. While copyright is important, funding for libraries is 
just as important. While creativity in music is important, the price 
of software is just as important.

Are you really on the side of the anarchists? 
Not exactly but I am more sympathetic to their values. The 
anarchists and I share many values. We don't necessarily share 
tactics and strategies. The oligarchs and I share almost nothing. 

 o o o o o o o oo 

See the potboiler at:
http://www.businessworldindia.com/issue1/indepth02.asp 
The text is here for your convenience:


The Great Book-building Battle 
Google's project to digitise and index library books has run into a legal 
block.  
By Latha Jishnu


 
 
  
It is the kind of project to make you catch your breath: to put all the books 
in the world on the Web and allow anyone to search the contents! Not since the 
advent of the Gutenberg press, perhaps, has anything stirred the business of 
publishing as much as the Google Print Library Project, the incredibly 
ambitious venture of the $3.19 billion Internet media company.

Google Print is a book-search facility, astounding in its simplicity and 
overarching vision. According to the company, the project aims to create "a 
comprehensive, searchable, virtual card catalog of all books in all languages".

This marks a fundamental shift in the way the world accesses knowledge. Not 
surprisingly, rivals like the $3.57 billion Yahoo! have rushed to set up 
competing book-search facilities. And with universal access to all knowledge as 
the new slogan, even non-profit organisations - and governments - are coming 
together with the companies to open up more libraries to a digital search.

A few weeks ago, Yahoo! joined Internet Archive to launch the Open Content 
Alliance. It will fund and index the digitisation of an initial corpus of 
American literature, in collaboration with Adobe and Hewlett-Packard (software 
providers) and libraries in the US and the UK. MSN, too, has decided it wants 
to join the race. Last Tuesday, it announced that it would launch MSN Book 
Search with digitised content from books, academic materials, periodicals and 
other print resources in the public domain. It plans to team up with Open 
Content Alliance next year. In Europe, governments and the publishing industry 
are setting up separate digital access systems to counter Google's 'American 
influence'.

Although Google Print isn't the first Web archive of library collections (see 
'All The World's A Library'), it has sparked a corporate rush into this sector. 
What Google Print has done since its launch in December 2004 is to help open up 
libraries to knowledge seekers in a systematic way. It has started by 
digitising the collections of five major libraries - the New York Public 
Library and the libraries of the universities of Michigan, Harvard, Stanford 
and Oxford -and making these available online.

Google Print works somewhat like Amazon's 'Search Inside!' feature that lets 
you look at a few pages from each book (only if the publisher has given 
permission). But unlike Amazon, Google gives just enough detail to confirm your 
search results. A Google-powered search engine scans the books for the 
submitted phrases and shows up the highlighted excerpts in snippets. At best, 
one or two pages are shown (though hackers claim they can download as many 45 
pages in five minutes). Google also provides links to the booksellers offering 
these titles, but it is currently keeping the sites free of any advertising. 
It's a neat idea that appears to fulfil the ultimate digital age fantasy of the 
book lover.

But there is a snag in this: copyright. Is Google violating the authors' 
copyright by scanning and indexing copyrighted works along with those in the 
public domain? Enraged publishers and authors believe it is. First, three 
writers, in tandem with the Authors Guild, sued Google saying it was a massive 
copyright infringement. Nick Taylor, president of the New York-based 
organisation which has a membership of 8,000, accused the Internet juggernaut 
of plain and brazen violation of copyright law. That was in September.

A couple of weeks ago, the Association of American Publishers (AAP) filed a 
similar lawsuit seeking to block Google's plans to digitise books without its 
permission. The suit was filed on behalf of its five major publisher-members, 
Penguin Group (USA), the McGraw-Hill companies, Pearson Education, Simon & 
Schuster, and John Wiley & Sons. Funded by the 300-odd member AAP, the suit has 
the backing of the publishing industry and was filed after a huge vote of 
support by the AAP board.

The legal challenges, which are being sought to be turned into class action 
suits, were not unexpected given the level of resentment in the industry. A 
couple of months ago, two major publishing industry organisations, the 
Association of American University Presses (AAUP) and the Association of 
Learned and Professional Society Publishers (ALPSP), asked Google to stop the 
project. Digitising, they asserted, would hurt publishers and authors 
financially.

ALPSP is the trade association (340 members in more than 30 countries) of 
not-for-profit publishers who work in the scholarly and professional 
information chain. Chief executive Sally Morris says ALPSP has been working 
closely with Google during the development of the company's Google Print for 
Publishers, an allied programme whereby publishers agree to put up works for 
full text indexing. This helped both sides to find a practical way to protect 
what the ALPSP described as "the sometimes very considerable investment of 
publishers who have already digitised some of their publications". The 
'practical measures' enabled publishers to specify a source from which the 
content could be purchased and also control the extent to which the content may 
be displayed. However, Google Print for Libraries, she maintains, was launched 
without consulting the industry.

AAUP echoes this view. News of this project came as "a complete surprise", 
according to a letter written by Peter Givler of the association. AAUP claims 
Google Print has brought "mounting alarm and concern at a plan that appears to 
involve systematic infringement of copyright on a massive scale".

Following the fierce protests, Google has paused its scanning till 1 November 
to give publishers the option to opt out. This move has failed to mollify 
publishers, who insist that copyright itself is the opt-out and that the search 
engine must seek individual permission. Google, for its part, is sticking to 
its guns that what it does is consistent with the 'fair use' provision of the 
Copyright Act in the US. 

In a passionate defence of its project, Google CEO Eric Schmidt says its policy 
is entirely in keeping with its main Web search engine. "In order to guide 
users to the information they're looking for, we copy and index all the 
websites we find. If we didn't, a useful search engine would be impossible, and 
the same dynamic applies to the Google Print Library Project." Schmidt's 
statement, which appears on Google's official blog, is the standard company 
response to queries from journalists.

Google's contention is that less than 20 per cent of books are in print, and 
that only around 20 per cent of the titles, according to the Online Computer 
Library Center, are in the public domain. "This leaves a startling 60 per cent 
of all books that publishers are unlikely to be able to add to our program and 
readers are unlikely to find. Only by physically scanning and indexing every 
word of the extraordinary collections of our partner libraries at Michigan, 
Stanford, Oxford, the New York Public Library and Harvard can we make all these 
lost titles discoverable with the level of comprehensiveness that will make 
Google Print a world-changing resource," says Schmidt.

That is logical enough, but an argument that will not curry favour with its 
critics. Even Siva Vaidhyanathan, an academic who has been in the forefront of 
the battle against the copyright warriors (those who seek a stranglehold over 
IP through extended copyright), believes Google is not justified in digitising 
without permission. "Google did not have the right to make wholesale copies of 
millions of copyrighted books without permission from the copyright holders," 
says Vaidhyanathan. He also believes that Google's plan "fails every possible 
fair use test ever tried". His main contention: corporations do not have the 
same leeway as libraries. "Libraries work for us. Corporations work for 
themselves." (See 'Google Is Not A Library')

But others like Lawrence Liang of the Bangalore-based Alternate Law Forum give 
Google a clean chit. Google Print passes every test of the fair use criteria, 
says Liang who specialises in copyright issues. The fair use criteria is based 
on the purpose and character of use, including whether it is of commercial 
nature or for non-profit educational purposes; the nature of the copyrighted 
work; the amount and substantiality of the portion used in relation to the 
copyrighted work as a whole; and, the effect of the use upon the potential 
market for the copyrighted work.

Schmidt, in fact, believes the primary beneficiaries will be publishers and 
authors. "Backlist titles comprise the vast majority of books in print and a 
large portion of many publishers' profits, but just a fraction of their 
marketing budgets. Google Print will allow those titles to live forever, just 
one search away from being found and purchased." To clinch its argument, Google 
says its search facility has helped Cardinal Ratzinger, who became pope earlier 
this year, increase sales of his little-known book, In the Beginning, 10-fold!

If Google is not making a penny on referrals, as Schmidt declares, or earning 
any ad revenue from ads on Google Print pages what is the gripe about? The 
simplest answer is fear of something new, say copyright analysts.

The fact is copyright law is at a major crossroads thanks to technological 
advances that were not envisioned when the laws were framed. In a sense, print 
books are dealing with a situation similar to what Napster did to the music 
industry, although, very clearly, Google Print is not the Napster of 
publishing. As the Web opens new frontiers, the challenges to IP laws are bound 
to increase and turn increasingly complex, says Liang. Again, lawyers and 
stakeholders have to learn to balance the rights of the copyright owners with 
the need to allow public access to their artistic works without reducing their 
value.

For the generation that grew up with Google (if something cannot be Googled, it 
does not exist), the fuss over Google Print seems unnecessary. Preethi Singh, a 
student at Jawaharlal Nehru University, New Delhi, puts the lid on the debate: 
"I can photocopy more pages of copyrighted books in my library than I can find 
on Google Print." The medium makes the difference. 






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