Opening western minds to international crosswinds 

Ramesh Thakur | The Hindu | March 03, 2007

http://www.hindu.com/2007/03/03/stories/2007030305931000.htm


THE TECHNICAL gadget that Americans are most in need of, it's been 
said, is a hearing aid. Too many of them are prone to lecture, 
hector, and otherwise pressure much of the rest of the world, in the 
far from touching belief that the American way is the only way. 

To be sure, America and Americans do indeed have much to be immodest 
about. The vibrancy, dynamism, and energy of Americans can be very 
infectious. The pinnacles of achievements that the United States as 
a country, society, and people has reached is worthy of great self-
pride. Some of the rage against all things American is based on 
nothing more substantial than envy of the successful, as captured in 
the protest banner "Yankee go home — and take me with you!" That 
said, it is just as true that, in most civilisations, humility is a 
greater social virtue than pride and vanity on constant public 
display. There must be a good reason why we have one mouth for 
speaking but two ears for listening. 

Before the terrorist attacks of 11 September 2001, many other 
governments were at the receiving end of moralising lectures, from 
westerners in general and Americans in particular, about the 
absolute inviolability of human rights, no matter how grave or real 
the security threats some of them faced. The subsequent trajectory 
of American practices and discourse shows just how shallow the 
understanding of and commitment to human rights was. But it also 
proves the point about world views being grounded in our own 
experiences, much more so than in any abstract conception. The world 
view and perspectives of western governments, scholars, and 
commentators changed dramatically after 9/11 with regard to the 
proper balance between hard and soft power, force and diplomacy, 
security and liberty, and unilateralism and multilateralism, 
compared with what their previous position had been based on — 
theoretical arguments rather than actual experience. 

The progress of history rests on the battle for supremacy of 
competing ideas. The power and wealth of western countries give them 
a dominant role in shaping the international public discourse. This 
is a privileged position they have earned, and the rest of us have 
little claim to object. But imagine if the United States had given a 
respectful hearing to opinion from around the world in 2002-03 on 
Iraq: the wasteful spilling of so much American blood and treasure 
might have been avoided. 

Yet there is no effort by any of the mainstream U.S. media, as far 
as I know, to harvest international opinion on the great issues of 
the day for dissemination to the domestic American audience. Instead 
the trafficking in the opinions and thoughts of international public 
intellectuals is almost all one-way. This seems to rest on an 
implicit racist assumption in both camps. Namely, that when western 
and non-western values diverge, the latter are in the wrong and it 
is only a matter of working on them with persuasion and pressure for 
the problem to be resolved and progress achieved. The cognitive 
blindness is shown in the statement by scholars Thomas Risse and 
Stephen C. Ropp that "pressure by western states and international 
organisations can greatly increase the vulnerability of norm-
violating governments to external influences." Self-evidently, only 
non-western governments can be norm violators; western governments 
can only be norm setters and enforcers. The philosophical 
antecedents of such beliefs lie in the 18 th-19th century theory of 
evolutionary progress through diffusion and acculturation from the 
west to the rest. 

Or consider what, in some ways, is a more tragic example. A massive 
earthquake and tsunami struck the Indian Ocean on December 26. In 
the three weeks following that, the International Herald Tribune 
published 16 opinion articles on, or in relation to, the tragedy. 
Not one was by an Asian. The equally influential Financial Times 
published six articles, of which again not one was by an Asian. Each 
by itself was of very high quality, as one would expect from these 
newspapers. Nevertheless, it would be surprising to find that either 
paper has ever carried opinion and analytical pieces on a major 
western tragedy (9/11, the London bombing, the Madrid bombing) 
written solely by developing country authors. 

This imbalance of voice in the international discourse has built up 
a dangerous sense of resentment by the silent majority of the 
world's peoples. Developing country governments sometimes complain 
about the activities of international media commentators as 
interference in their internal affairs and view them suspiciously as 
instruments of `soft' western intervention. They are surely right in 
the implied belief that media weight augments foreign policy tools 
and comprises part of what Harvard University's Joseph Nye has 
labelled "soft power." The U.S. is indeed a more powerful world 
actor for being able to draw on a rich civil society, a depth of 
scholarly knowledge, and a media that has market dominance and 
reaches into the farthest nook and cranny around the world. 

Still, this begs two questions. First, should not governments learn 
how best to strengthen civil society in their own countries and 
enter into partnership with them in the pursuit of shared 
international goals? Why is it that non-western governments complain 
about biased coverage by western media instead of doing something 
constructive? Journalists are censored, manipulated, harassed, and 
sometimes even imprisoned and liquidated. 

To be sure, English is the dominant medium of global communication, 
and the BBC and CNN are truly global brands in the world of media. 
Yet today they are being challenged by Al Jazeera, to the point 
where Washington has had a strained if not antagonistic relationship 
with the group in relation to its coverage of Afghanistan and Iraq. 

Of the large and well-established Asian democracies, India and Japan 
could easily by now have supported the emergence of truly global 
media brands as well. Quite a few Indian journalists have world 
recognition but, almost without exception, they work for western 
print and electronic media. In its desperation to control 
information, news and analyses, the Indian government has 
effectively aborted the rise of independent Indian news services 
with the authority and credibility to command a global following. 
Not for nothing was AIR known as "All Indira Radio." 

The BBC provided the model; is it the west's fault that Indians 
failed to emulate such a positive example? The net result is that 
India (like China and Japan) does indeed lack a key agent of 
international influence and a crucial ingredient of soft power in 
the modern networked world. In this respect, sadly, India is a 
metaphor for all of Asia. The challenge for enlightened national 
interest diplomacy is how best to nurture civil society and credible 
media so that they help to project local values and perspectives to 
a receptive international audience. 

Second, western commentators have their columns regularly reprinted 
in newspapers all over the world, which is good. Readers of The 
Hindu have regular access to selected opinion articles from The 
Guardian. Should westerners not make a deliberate effort to read and 
listen to what the rest of the world might have to say? Should not 
readers of The Guardian be exposed to The Hindu's columnists? Or do 
we simply assume that if the rest of the world has a different 
opinion, it is wrong? It is clear to me, as a professor and as a 
high-level U. N. official, that the writings of Siddharth 
Varadarajan, to take just one example from these pages, do not 
compare unfavourably to the best that The Guardian has to offer on 
some of the most sensitive contemporary issues like Iran. 

Hence the final question: why do the major newspapers not organise a 
reciprocal exchange of columns — we will publish as many of your 
articles per month as you take of ours? Or do we share the 
westerners' implicit belief that what they have to say on any and 
every topic is important for the whole world to know; but what we 
have to say about our own affairs may perhaps be worth considering, 
but otherwise we should know our place and stay there. 

(Ramesh Thakur is senior vice rector of the UN University in Tokyo. 
These are his personal views.) 




Reply via email to