Emphasise - Empathise of course :)

On Wed, May 4, 2022 at 6:17 PM Jarek Potiuk <ja...@potiuk.com> wrote:

> Cool.
>
> I am not really convinced by the total ~ 1 % of the "Trillions" movie
> where the scenery is mostly with Greg recorded apparently close to the
> place where he lives - in Austin Texas. Yeah I know - it sets the tone
> maybe and the music is a bit suggestive.
> But (at least when I look at it) it's more accidental and
> subconscious than intended IMHO and still can be reverted by
> conscious actions - for example re-cutting and re-posting the movie if it
> bothers people who are much more "into this" (which we BTW would have to do
> anyway if we want to change the logo as it is there through entire movie in
> the bottom-right corner).
>
> And I think maybe the "de-association" might be the achievable interim
> step on the road to full rebranding. Or maybe we can treat it as an
> experiment that can be done in a short time without engaging multiple
> people and starting a machinery for decades-long rebranding process. The
> big risk with such huge projects to undertake is that they likely might get
> stalled in the "idea" stage when there will not be enough time, power,
> energy, will-power of people who would like to be engaged or it might be
> prolonged by procedural issues and "impossibilities". As much as I might
> emphasise with someone who is dead clear on "we have to go full on
> rebranding", the fact of life is that such huge efforts more often than not
> simply fail and eventually 0% of the goal is achieved.
>
> At the end we can deliberate a lot and have opinions, but if we can do
> something "faster" that gets us into the right direction, and if we can
> rather quickly verify the direction (and maybe running some verification,
> polls, reaching out after that to see if we achieved something).
>
> As much as I am fully for "disagree but engage" (my version of the
> saying), I am all for experimenting and trying to fix things incrementally
> (and seeing effect of it on the way) rather than venturing in to decades
> long effort when we do not even know if it's needed and whether maybe 90%
> of the effect can be achieved with 10% of the effort and time. I think
> "achievability" is a very important aspect of this discussion and I'd only
> appeal to the reason of people doing it (maybe including myself at some
> time) to be aware that going "full rebranding" is not the only option, and
> if the goal is to improve things, it might fail at "0%" stage if it is the
> only option considered.
>
> J.
>
> On Wed, May 4, 2022 at 4:17 PM me <m...@emangini.com> wrote:
>
>> Bertrand, this is fantastic.
>>
>> I’m more than happy to assist w/ a strategy, approach, prep and board
>> preso.
>>
>> Something that is worth mentioning up front is that whatever the outcome,
>> there are going to be protractors and detractors. Unanimous support is
>> challenging to achieve, and quite rare. Whatever the outcome, we have to be
>> prepared to “disagree and commit” (i.e. support the majority even if the
>> outcome isn’t specifically what we had hoped for).
>>
>> There are many possibilities from no change to wholesale rebranding (even
>> some we haven’t thought of). The cool thing about change is that as long as
>> we remain open to it, changes today don’t stop us from making more changes
>> tomorrow!
>>
>>
>>
>> From: Bertrand Delacretaz <bdelacre...@apache.org>
>> Reply: dev@community.apache.org <dev@community.apache.org>
>> Date: May 4, 2022 at 05:10:53
>> To: dev <dev@community.apache.org>
>> Cc: Andrew Musselman <a...@apache.org>
>> Subject:  Re: It’s time to change the name
>>
>> Hi,
>>
>> (Bcc people who have been active in the wiki page mentioned below)
>>
>> Le ven. 29 avr. 2022 à 16:14, Andrew Musselman <a...@apache.org> a écrit
>> :
>> > ...Can I propose an outreach to some Apache tribe governments so we can
>> open a
>> > dialog with them directly, and start to understand what their official
>> > experience of the ASF branding is?...
>>
>> I think that would be very useful, helping us hear from leaders who
>> have standing in the cause.
>>
>> Note that this was discussed earlier at [1] which has an initial list
>> of Apache Nations that could be contacted. Access restricted to ASF
>> members as the page contains contact information.
>>
>> If a team of ASF members wants to make this happen, I'm willing to
>> bring the topic to the Board and would support giving that team an
>> official status to help them do that outreach.
>>
>> Next step would be for you and other interested Members to form a team
>> and present their action plan to the Board.
>>
>> -Bertrand
>>
>> [1]
>> https://cwiki.apache.org/confluence/display/ASFP/Outreach+to+the+Apache+Nations
>>
>>
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