"Emphasize to empathize” feels like a DEI T-Shirt! :)
Ed Mangini m...@emangini.com From: Jarek Potiuk <ja...@potiuk.com> Reply: dev@community.apache.org <dev@community.apache.org> Date: May 4, 2022 at 12:22:46 To: dev@community.apache.org <dev@community.apache.org> Cc: Bertrand Delacretaz <bdelacre...@apache.org>, Andrew Musselman <a...@apache.org> Subject: Re: It’s time to change the name Emphasise - Empathise of course :) On Wed, May 4, 2022 at 6:17 PM Jarek Potiuk <ja...@potiuk.com> wrote: > Cool. > > I am not really convinced by the total ~ 1 % of the "Trillions" movie > where the scenery is mostly with Greg recorded apparently close to the > place where he lives - in Austin Texas. Yeah I know - it sets the tone > maybe and the music is a bit suggestive. > But (at least when I look at it) it's more accidental and > subconscious than intended IMHO and still can be reverted by > conscious actions - for example re-cutting and re-posting the movie if it > bothers people who are much more "into this" (which we BTW would have to do > anyway if we want to change the logo as it is there through entire movie in > the bottom-right corner). > > And I think maybe the "de-association" might be the achievable interim > step on the road to full rebranding. Or maybe we can treat it as an > experiment that can be done in a short time without engaging multiple > people and starting a machinery for decades-long rebranding process. The > big risk with such huge projects to undertake is that they likely might get > stalled in the "idea" stage when there will not be enough time, power, > energy, will-power of people who would like to be engaged or it might be > prolonged by procedural issues and "impossibilities". As much as I might > emphasise with someone who is dead clear on "we have to go full on > rebranding", the fact of life is that such huge efforts more often than not > simply fail and eventually 0% of the goal is achieved. > > At the end we can deliberate a lot and have opinions, but if we can do > something "faster" that gets us into the right direction, and if we can > rather quickly verify the direction (and maybe running some verification, > polls, reaching out after that to see if we achieved something). > > As much as I am fully for "disagree but engage" (my version of the > saying), I am all for experimenting and trying to fix things incrementally > (and seeing effect of it on the way) rather than venturing in to decades > long effort when we do not even know if it's needed and whether maybe 90% > of the effect can be achieved with 10% of the effort and time. I think > "achievability" is a very important aspect of this discussion and I'd only > appeal to the reason of people doing it (maybe including myself at some > time) to be aware that going "full rebranding" is not the only option, and > if the goal is to improve things, it might fail at "0%" stage if it is the > only option considered. > > J. > > On Wed, May 4, 2022 at 4:17 PM me <m...@emangini.com> wrote: > >> Bertrand, this is fantastic. >> >> I’m more than happy to assist w/ a strategy, approach, prep and board >> preso. >> >> Something that is worth mentioning up front is that whatever the outcome, >> there are going to be protractors and detractors. Unanimous support is >> challenging to achieve, and quite rare. Whatever the outcome, we have to be >> prepared to “disagree and commit” (i.e. support the majority even if the >> outcome isn’t specifically what we had hoped for). >> >> There are many possibilities from no change to wholesale rebranding (even >> some we haven’t thought of). The cool thing about change is that as long as >> we remain open to it, changes today don’t stop us from making more changes >> tomorrow! >> >> >> >> From: Bertrand Delacretaz <bdelacre...@apache.org> >> Reply: dev@community.apache.org <dev@community.apache.org> >> Date: May 4, 2022 at 05:10:53 >> To: dev <dev@community.apache.org> >> Cc: Andrew Musselman <a...@apache.org> >> Subject: Re: It’s time to change the name >> >> Hi, >> >> (Bcc people who have been active in the wiki page mentioned below) >> >> Le ven. 29 avr. 2022 à 16:14, Andrew Musselman <a...@apache.org> a écrit >> : >> > ...Can I propose an outreach to some Apache tribe governments so we can >> open a >> > dialog with them directly, and start to understand what their official >> > experience of the ASF branding is?... >> >> I think that would be very useful, helping us hear from leaders who >> have standing in the cause. >> >> Note that this was discussed earlier at [1] which has an initial list >> of Apache Nations that could be contacted. Access restricted to ASF >> members as the page contains contact information. >> >> If a team of ASF members wants to make this happen, I'm willing to >> bring the topic to the Board and would support giving that team an >> official status to help them do that outreach. >> >> Next step would be for you and other interested Members to form a team >> and present their action plan to the Board. >> >> -Bertrand >> >> [1] >> https://cwiki.apache.org/confluence/display/ASFP/Outreach+to+the+Apache+Nations >> >> >> >> --------------------------------------------------------------------- >> To unsubscribe, e-mail: dev-unsubscr...@community.apache.org >> For additional commands, e-mail: dev-h...@community.apache.org >> >>
