[videoblogging] NBC researching brain activity
Seriously: http://tinyurl.com/39wysr To quote some of the article: The network last week received the results of its first dip into the world of neurophysiology -- examining brain waves, galvanic skin response and eye movement of TV viewers. NBC used an episode of Heroes to find out what viewers comprehend of ads when they fast-forward past them on DVRs. There's so much to say, and I just don't have the brain power to get it out right now...I need sleep. -- joshpaul o: 818-237-5200 c: 818-667-0900 w: joshpaul.com
Re: [videoblogging] NBC researching brain activity
Jeez, I feel sorry for those viewers. I had a job 10+ years ago where the advertising log at MTV broke down. They sat me in front of a screen and made me fast forward through MTV to the commercials, then note down what the commercials were for and how long they were. Then I had to fast forward to the next commercials. So all I saw all day was high speed MTV and adverts. It was like A Clockwork Orange. I did it for a week before I quit. After the third day, I walked out onto Oxford Street and suddenly threw up on their doorstep. Still, it cured me of my MTV habit. Rupert http://www.fatgirlinohio.org http://www.crowdabout.us/fatgirlinohio/myshow/ On 22 Mar 2007, at 09:24, joshpaul wrote: Seriously: http://tinyurl.com/39wysr To quote some of the article: The network last week received the results of its first dip into the world of neurophysiology -- examining brain waves, galvanic skin response and eye movement of TV viewers. NBC used an episode of Heroes to find out what viewers comprehend of ads when they fast-forward past them on DVRs. There's so much to say, and I just don't have the brain power to get it out right now...I need sleep. -- joshpaul o: 818-237-5200 c: 818-667-0900 w: joshpaul.com [Non-text portions of this message have been removed]
Re: [videoblogging] NBC researching brain activity
I had a very similar job. We stuck new spots in old shows, showed them to a group of respondents, and administered surveys afterwards to test the effectiveness of the commercial. One of my duties was to paste the new commercials in over the top of last week's batch. So I would fast-forward through 10 minutes or so of a discarded ABC pilot from 1987 about a female mayor's office in a big city, cut in a commercial for Axe body spray (not that, but something similar), then fast-forward to the next commercial break. When I would leave for lunch, I would get a headache as soon as I stepped out the front door from all the natural light and non-fast-forwarded reality. That lasted about 6 months. Interesting thing I learned from that job is that almost every big brand commercial you see has gone through similarly rigorous testing for several months before they actually air it. They test the first draft, make changes, test again, make changes, on and on until they get they're desired % of positive responses from the testing groups. Think about that next time you're forced to sit through a shitty commercial. Long live TiVo. On 3/22/07, Rupert [EMAIL PROTECTED] wrote: Jeez, I feel sorry for those viewers. I had a job 10+ years ago where the advertising log at MTV broke down. They sat me in front of a screen and made me fast forward through MTV to the commercials, then note down what the commercials were for and how long they were. Then I had to fast forward to the next commercials. So all I saw all day was high speed MTV and adverts. It was like A Clockwork Orange. I did it for a week before I quit. After the third day, I walked out onto Oxford Street and suddenly threw up on their doorstep. Still, it cured me of my MTV habit. Rupert http://www.fatgirlinohio.org http://www.crowdabout.us/fatgirlinohio/myshow/ On 22 Mar 2007, at 09:24, joshpaul wrote: Seriously: http://tinyurl.com/39wysr To quote some of the article: The network last week received the results of its first dip into the world of neurophysiology -- examining brain waves, galvanic skin response and eye movement of TV viewers. NBC used an episode of Heroes to find out what viewers comprehend of ads when they fast-forward past them on DVRs. There's so much to say, and I just don't have the brain power to get it out right now...I need sleep. -- joshpaul o: 818-237-5200 c: 818-667-0900 w: joshpaul.com [Non-text portions of this message have been removed] Yahoo! Groups Links -- Adam Quirk Wreck Salvage 551.208.4644 Brooklyn, NY http://wreckandsalvage.com [Non-text portions of this message have been removed]
Re: [videoblogging] NBC researching brain activity
It never occurred to me until I read your survivor story that maybe I was sick because my brain was rejecting reality. I always assumed that it was a delayed rejection of the relentless fast-forwarded MTV, which only kicked in once it stopped. But actually, maybe you're right - I'd become conditioned to hell, and suddenly seeing all the real people on Oxford Street at rush hour was like stepping onto the dock after a month at sea. That's *more* depressing. But maybe not as depressing as the idea of all those ads being tested so much. Long live Tivo indeed, but I dread to think what subliminal horror they will unleash upon us when we all stop watching regular commercials. Rupert http://www.fatgirlinohio.org http://www.crowdabout.us/fatgirlinohio/myshow/ On 22 Mar 2007, at 13:46, Adam Quirk, Wreck Salvage wrote: When I would leave for lunch, I would get a headache as soon as I stepped out the front door from all the natural light and non-fast-forwarded reality. That lasted about 6 months. [Non-text portions of this message have been removed]
