Ford, quite possibly some of the worst cars on the road. ford has nothing on Pontiac. Too bad they couldn't find a real futuristic track for this, but what do you expect. You get what is equalk to the car, a dead track and a dead car with no power. However it might be a fun commercial. I'll take a look. A good track would be dj dione's-darkness brightness. Now that's futurism.
--- John Shipman <[EMAIL PROTECTED]> wrote: > oooppps, that's.... "we hear at FORD" > > > -----Original Message----- > > From: John Shipman [SMTP:[EMAIL PROTECTED] > > Sent: Wednesday, November 08, 2000 2:54 PM > > To: 'keleigh casper'; 313@hyperreal.org > > Subject: RE: [313] Ford and Atkins > > > > i'm quite sure this is what atkins had in mind > when he originally > > recorded > > the tune :P........man, isn't this a sign of the > apocalypse? "we hear at > > for > > are really down with that new techno > sound"......how cutting edge, where > > can > > i get a focus? > > > > > -----Original Message----- > > > From: keleigh casper [SMTP:[EMAIL PROTECTED] > > > Sent: Wednesday, November 08, 2000 2:27 PM > > > To: 313@hyperreal.org > > > Subject: [313] Ford and Atkins > > > > > > > > > New Ford Focus Commercial Features Ground > Breaking Juan Atkins' Techno > > Hit > > > > > > > > > DETROIT, Nov. 8 /PRNewswire/ -- The new Ford > Focus commercial will > > > feature > > > breakbeat tunes of renowned Detroit techno > artist Juan Atkins. The > > > advertisement breaks November 11. With techno > music moving beyond the > > > underground club scene, Ford brings back the > origins of this > > cutting-edge > > > music style by utilizing the electro track "No > UFOs." The thirty-second > > > "Detroit Techno" spot will premiere on MTV > Networks and will air for one > > > > > month > > > on major network and cable television. > > > The high-energy, fast paced commercial uses > the hard driving mix of > > > "No > > > UFOs" and an assembly line multi-programmable > robot DJ. The commercial > > is > > > mostly shot through the cyberDJ's point of view. > RoboDJ's equipment > > > transforms into car parts in a futuristic manner > and then the parts are > > > assembled to the car. For example the > turntables are pulled up by the > > > DJ's > > > robotic arm and converted into an aluminum wheel > and tire that is > > machined > > > > > > on > > > to the Focus' hub. Ultimately, the final > transformation occurs when all > > > the > > > DJ's equipment is altered into a CD silver > metallic Ford Focus ZTS. > > > "As a Detroit-based automotive company, and > Detroit being "Techno > > > City" > > > we > > > felt a particular connection to the Detroit > techno music genre because > > it > > > was > > > created in our own backyard," said Bob Fesmire, > Focus brand manager. > > > "That > > > is > > > why we decided to utilize Juan Atkins' 'No UFOs' > track because we wanted > > > to > > > link together this legendary Detroit-based music > with our hot-selling > > > Focus." > > > > > > Music a Key for Young Consumers > > > Focus has been a hit with young car buyers, > with almost half the > > > buyers > > > age 35 or younger. Focus marketing revolves > around fashion, music and > > > summer > > > fun, all designed to appeal to young consumers. > > > The Ford Focus and Detroit Techno music > mirror each other in many > > > ways. > > > Techno kids are forward thinkers that scream and > dance and so are Focus > > > buyers. Ford Focus owners are influenced by > technology, style, music > > and > > > the > > > idea of change. Detroit Techno was born from > the same roots. Focus is > > a > > > global brand with international appeal that was > developed in Europe. > > > Detroit > > > Techno's core is the balance of African-American > styles with cold > > European > > > synthesizer pop. The "Detroit Sound" has > traveled to Europe and > > > re-emerged > > > in > > > the U.S. > > > "Detroit techno appeals to a wide, > cross-cultural group of people > > that > > > > > > are > > > all unified by this beat and scene." said > Fesmire. "This music was > > > created > > > partly by the pounding clangor of the Motor > City's auto factories. It > > > became > > > natural for us to incorporate Detroit techno > into our commercials after > > we > > > discovered that young people are embracing > techno." > > > "We feel confident that viewers of all ages > -- especially our > > targeted > > > buyer -- will embrace this commercial because of > the smooth electronica > > > beats > > > and the slick visual images of the Focus," > concluded Fesmire. > > > > > > About Detroit Techno Music And Juan Atkins > > > Born and raised in the Motor City, Atkins is > the son of a concert > > > promoter > > > and the grandson of a career Ford employee. > > > Detroit Techno music was born around the > time Atkins released the > > > track > > > "Clear" in 1982, with partner Rick Davis. He > created this sound by > > > exploring > > > his vision of a futuristic music that welded the > more cosmic side of > > funk > > > with > > > rigid computer synth-pop. > > > Atkins, along with fellow contemporaries > Kevin Saunderson and > > Derrick > > > May, > > > began to create this new sound after being > influenced by artists like > > > Prince, > > > Gary Numan, the B-52's and Kraftwerk in the late > 70s. From 1985 to > > 1989, > > > Atkins went out on his own as Model 500 and > released some of his most > > > important material including "No UFOs." Except > for the underground club > > > scene, the United States didn't embrace techno > music until this year -- > > > nearly > > > 20 years later. > > > Atkins continued to record throughout the > 90s and maintained his > > > international success throughout Europe, where > Detroit techno boomed > > > almost > > > since its inception. Now, as the new emerging > techno scene begins to > > look > > > back to the past to find musical innovators, > Atkins has been hailed the > > > "godfather of techno." He continues to record > today. > > > The first car ever to be named both North > American Car of the Year > > and > > > European Car of the Year, Ford expects Focus to > appeal to a tremendously > > > diverse group of buyers. Setting new standards > for small car roominess, > > > comfort, driving dynamics and stylish > appearance, the Focus is priced > === message truncated === __________________________________________________ Do You Yahoo!? Thousands of Stores. Millions of Products. All in one Place. http://shopping.yahoo.com/
